Citation

Racial Framing and Racial Appeals in the 2012 Presidential Election

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Abstract:

In this study, we examine whether and how racial frames and references emerge in mainstream news and ideologically targeted opinion programming. Drawing on coverage of 2012 presidential election campaign in mainstream news (New York Times, Washington Post, USA Today, NBC Nightly News, Fox Special Report) and in opinion programming (Rachel Maddow Show, O’Reilly Factor, Rush Limbaugh Show), we demonstrate that racial themes receive relatively limited attention in mainstream news, but are much more prominent in opinion programming. Our results show that, compared with 2008, there was less attention to Obama’s own race in mainstream news coverage though there was still considerable reference to the racial coalitions supporting the various candidates. In this way, mainstream media coverage arguably continued to prime race though in more innocuous ways. By contrast, racial themes were prominent in ideologically targeted media – with important and not unexpected variations across different ideologically targeted programs
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Association:
Name: International Communication Association 65th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p986548_index.html
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MLA Citation:

Gross, Kimberly., Entman, Robert., Bell, Carole. and Rojecki, Andrew. "Racial Framing and Racial Appeals in the 2012 Presidential Election" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 <Not Available>. 2018-02-14 <http://citation.allacademic.com/meta/p986548_index.html>

APA Citation:

Gross, K. A., Entman, R. M., Bell, C. V. and Rojecki, A. , 2015-05-21 "Racial Framing and Racial Appeals in the 2012 Presidential Election" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico Online <APPLICATION/PDF>. 2018-02-14 from http://citation.allacademic.com/meta/p986548_index.html

Publication Type: Session Paper
Review Method: Peer Reviewed
Abstract: In this study, we examine whether and how racial frames and references emerge in mainstream news and ideologically targeted opinion programming. Drawing on coverage of 2012 presidential election campaign in mainstream news (New York Times, Washington Post, USA Today, NBC Nightly News, Fox Special Report) and in opinion programming (Rachel Maddow Show, O’Reilly Factor, Rush Limbaugh Show), we demonstrate that racial themes receive relatively limited attention in mainstream news, but are much more prominent in opinion programming. Our results show that, compared with 2008, there was less attention to Obama’s own race in mainstream news coverage though there was still considerable reference to the racial coalitions supporting the various candidates. In this way, mainstream media coverage arguably continued to prime race though in more innocuous ways. By contrast, racial themes were prominent in ideologically targeted media – with important and not unexpected variations across different ideologically targeted programs


Similar Titles:
From Affordable Care to “Obamacare”: Framing of Health Care in the 2012 Presidential Election

Racial Framing in Coverage of the 2008 Presidential Election

Racial Resentment or Old-Fashioned Racism? Explaining the Vote Choice of Southern and Non-southern Whites in the 2012 U.S. Presidential Election


 
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