Publication Type: Conference Paper/Unpublished ManuscriptReview Method: Peer ReviewedAbstract: In recent campaigns, candidates have sought to attract votes from the growing Latino electorate, and many have done so through ethnic cues. Yet, we know very little about the real impact of such appeals, nor how Latinos react to them. Building on previous research on the effects of racial priming and cue taking, this article examines the role that ethnic cues play in shaping the political opinions and choices of Latinos, as well as the response of non-Hispanic white Americans (Anglos). We take up the simplest of group cues, the ethnicity of the candidate. We argue that candidate ethnicity can alter the political choices of Latinos and Anglos by priming ethnic and/or nationalist identities, which can then be used to formulate political judgments. Using a laboratory experiment, we manipulate exposure to candidate ethnicity information and test how this ethnic cue affects candidate preference decisions among both Latinos and Anglos. We find significant differences in the factors that influence candidate preference among both groups when a candidate is revealed to be Latino. Our results help to explain co-ethnic voting among Latinos and resistance to Latino candidates among Anglos.