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2014 - American Sociological Association Annual Meeting Pages: unavailable || Words: 11458 words || 
1. Polletta, Francesca., Pierski, Nicole., Baumer, Eric., Celaya, Christopher. and Gay, Geraldine. "A Peopled Strategy of Frame Reflection" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Hilton San Francisco Union Square and Parc 55 Wyndham San Francisco, San Francisco, CA, Aug 15, 2014 Online <PDF>. 2018-05-21 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In response to the demonstrated power of elite-produced “frames” in shaping people’s opinions, scholars have argued that giving people the opportunity to scrutinize and evaluate the frames underpinning controversial issues should produce more thoughtful opinions. But we know little about the conditions in which people engage in frame reflection. In this paper we report on a series of experiments, focus groups, and interviews designed to probe whether and how people recognize and reflect on frames in written materials about controversial policy issues. Our research shows that people may be able to recognize frames less by thinking of them as disembodied perspectives that anyone can use than as the perspectives of socially-situated actors: businesspeople, environmentalists, conservatives. People treat these worldviews as fixed but as legitimate. This allows them to overcome their tendency to see values in statements as evidence of bias. We draw on scholarship on deliberation and narrative, in conjunction with our empirical research, to make the case for a “peopled” strategy of frame reflection.

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