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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 9924 words || 
1. Guidry, Jeanine. "A Tale of Many Tweets: How Stakeholders Respond to Nonprofit Organizations’ Tweets" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <APPLICATION/PDF>. 2019-08-20 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While the characteristics of nonprofits’ Twitter use are relatively well documented, researchers have confirmed a lack of academic study into types of Twitter practices that are most effective for nonprofits. Existing studies focus on how organizations use Twitter, not on how publics respond. As a result, it is not known which types of tweets elicit greater engagement from stakeholders. In this paper I examine what types of tweets produce more engagement by nonprofits’ publics.

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