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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 7525 words || 
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1. Sherrick, Brett. "BUYERS BEWARE: Brett Favre is not in this Paper: A Textual Analysis of Online User Reviews for Madden NFL 12" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <VIDEO/X-FLV>. 2019-08-20 <http://citation.allacademic.com/meta/p667736_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The value of online user-generated content is debatable. Critical scholars argue that it reinforces hegemonic control, but Cultural Studies scholars argue that it provides an outlet for resistance of hegemonic control. This textual analysis examines online user reviews for EA Sports’ Madden NFL 12 from Amazon.com and determines that both existing Critical and Cultural Studies literature can help explain the content of the reviews, but a varied perspective is necessary to provide full explanation.


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