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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 8650 words || 
1. Xu, Xuexin. and Fu, Wei-Jen Wayne. "Bandwagon Effects of Popularity Information on Audience’s Media Product Selection: Information Load and Cultural Unfamiliarity" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <APPLICATION/PDF>. 2019-09-18 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Building on information cascade theory and dual-process theories, this study examines bandwagon effects of product-popularity information on audience’s media product selection. It further examines whether the strength of bandwagon effects is stimulated by how uncertain people are about the quality of the content offerings. An analysis of box office sales of Hollywood movies in 73 countries during 2003 – 2007 is conducted. The results confirm the presence of bandwagon effects and the influence of quality uncertainty.

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