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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 9956 words || 
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1. McKeever, Brooke W.., Pressgrove, Geah. and Zheng, Yue. "Combining the Situational Theory of Publics and Theory of Reasoned Action to Explore Nonprofit Support: A Replication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <APPLICATION/PDF>. 2019-08-22 <http://citation.allacademic.com/meta/p670397_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Through replication with a nationally-based respondent pool (N=1,539) and extension of programmatic research aimed at understanding the intersection of the situational theory of publics and theory of reasoned action, this study provides early empirical support for a possible Theory of Situational Support with a new criterion variable. By combining variables from both theories, predictive power of the model is improved when measured in the context of nonprofit fundraising events. Theoretical and practical implications are discussed.


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