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2014 - International Communication Association 64th Annual Conference Words: 150 words || 
1. Shillair, Ruth., Boehmer, Jan., Cotten, Shelia. and Rifon, Nora. "Communicating Online Safety: A Critical Analysis of Websites Providing Online Safety Information to Consumers" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, <Not Available>. 2019-11-13 <>
Publication Type: Session Paper
Abstract: The practice of online safety is an issue that is foundational to the security of the Internet. Over the past few years, these threats have grown both in number and complexity. Concerns about online safety have inspired many efforts to inform the public about dangers from these threats, and to encourage users to take action to protect themselves. This has resulted in websites sponsored by governmental, educational, and non-profit organizations. The messaging strategy of a sample of these websites is analyzed using theoretical constructs from the Health Belief Model, Protection Motivation Theory, Social Cognitive Theory, and the Theory of Planned Behavior. Current messages are also compared to communication strategies from the same sources eight years ago. Communication strategy trends in online safety are discussed. The strengths and weaknesses of current consumer online safety campaigns are critically evaluated and suggestions for future directions in research and message strategies are made.

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