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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 11522 words || 
1. Barnard, Lisa., Riffe, Daniel., Kifer, Martin. and Leder, Sadie. "Did the Media Matter in “Battleground” North Carolina? Campaign Interest, Knowledge and Efficacy in 2012" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <APPLICATION/PDF>. 2019-09-15 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Telephone survey in North Carolina before the 2012 presidential election examined voter interest, knowledge, and efficacy; and media exposure, attention, and performance, including online seeking and partisan cable shows. Campaign attention predicted interest and knowledge, and online seeking predicted knowledge. Interest and knowledge were predicted by individual efficacy and epistemic political efficacy—the belief one can find “truth” in politics. News attention and online seeking predicted EPE, but FOX News ratings negatively predicted EPE.

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