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2003 - International Communication Association Pages: 34 pages || Words: 8652 words || 
1. Lee, Moon. "Effective Computer-mediated Communication Using Hypertext: Introducing Expanding Hypertext--Are They Adventurous?" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 Online <.PDF>. 2020-02-22 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of this study was to investigate how text formats affect a userÂ’s preference for, disorientation with, and comfort level based on his or her adventurous tendency. An experimental study (a post-test only group), evaluating three variations of computer text formats, was conducted in which two hundred one college students participated. A new hybrid hypertext, expanding hypertext, was introduced and investigated in this study. The participants liked the paged hypertext best, the expanding hypertext second, and the scorlling text third. The participantsÂ’ adventurousness exhibited an interaction with the text formats on the participantsÂ’ disorientation.

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