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2003 - International Communication Association Pages: 23 pages || Words: 5583 words || 
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1. Xue, Fei., Zhou, Shuhua. and Zhou, Peiqin. "Effects of Ideal Body Images--Translatable Across Gender and Culture?" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 Online <.PDF>. 2019-10-14 <http://citation.allacademic.com/meta/p112051_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Past research has indicated that idealized model images in the media can have negative effects on women¡¯s body esteem and self-esteem. This paper expands this line of research by introducing the theoretical concepts of social comparison, by taking the study into a different culture, rather than in the US culture where body image has special personal and social significance, by focusing also on male¡¯s response to idealized models, and by initiating research on cross-sex comparison. Data suggested Chinese male participants experienced an assimilation effect rather than a contrast effect and that place of origin and the different mentality toward body image also played a role in participants¡¯ perception. Results indicated that the detrimental effects of ideal models in the media might not replicate in other cultures where body image is less important.


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