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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 5882 words || 
1. Chimbel, Aaron., Everbach, Tracy. and Lambiase, Jacqueline. "Fuzzy, transparent, and fast: Journalists and public relations practitioners characterize social media interactions" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <PDF>. 2019-08-20 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This mixed-methods study, based on a survey including open-ended responses from 167 journalists and PR practitioners, examines views on interacting through social media. Grounded in journalism ethics and news production research, the study examines how professionals navigate rapidly changing social media. Results show journalists and PR practitioners see themselves working in the same digital space. Journalists and PR professionals thought it was ethical to become social media “friends” and followers. Still, these relationships are evolving.

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