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2010 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 6402 words || 
1. Lule, Jack. "Global Imaginary as Global Village: McLuhan and Mumford Reconsidered" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Denver Sheraton, Denver, CO, Aug 04, 2010 Online <APPLICATION/PDF>. 2019-08-18 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This essay is a theoretical and critical exploration of globalization and media. Its starting point is the imaginary, a concept that has enriched scholarship in numerous fields. Briefly reviewing work by Lacan, Castoriadis, Anderson, and Taylor, the essay focuses on the ways those theorists have employed the imaginary in study of how individuals, nations and societies imagine themselves and the world. The essay extends such work and argues that the intersection of globalization and media today has created new ways of imagining. Drawing here on the writings of Appadurai and Steger, the essay contends that the media have not only physically linked the globe with cables, broadband, and wireless networks, but have also linked the globe with stories, images, myths and metaphors that have helped bring about a global imaginary – the globe itself as imagined community. In the 1960s, McLuhan had anticipated this phenomenon with his controversial conception of the global village. The essay revisits the global village debate, with particular attention to the historian of technology and science, Lewis Mumford, who savaged the global village, a moment in which Carey finds the roots of modern media analysis. Ultimately, the essay argues, globalization is producing a macabre marriage of the visions of Mumford and McLuhan. In the dawning global imaginary, McLuhan’s global village is indeed being realized, but it is not the utopia he prophesied. Instead, globalization and media are combining to create a global imaginary of the dark, dystopian world that Mumford dreaded.

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