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2010 - NCA 96th Annual Convention Pages: unavailable || Words: 8423 words || 
1. Check, Pietra., Castaneda, Diego., Nahm, Sheena., Rodriguez, Leslie., Patnoe Woodley, Paula., Buffington, Sandra., Watters, Mary. and Platner, James. "Health Communication for Spanish-speakers in the 21st Century: Multi-media Entertainment Education in a Workplace Safety Intervention" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA, Nov 13, 2010 Online <PDF>. 2019-10-20 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: An innovative Entertainment Education intervention featured construction safety messages in a Spanish language television drama (telenovela) and PSA and on a related educational website. Survey respondents reported a high level of trust in telenovelas and websites as sources of health information. Tracking data showed a spike in website traffic on the days and at the times the PSA aired. Multi-media campaigns may offer a broader reach and enhanced impact over television alone.

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