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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 11615 words || 
1. Oh, Soo-Kwang. "How People Read Controversial News: Findings from an Eyetracking Study Exploring the Effects of Reader Bias" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <PDF>. 2019-09-19 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This exploratory study utilizes eyetracking to examine how an individual’s bias about news topics influences their news reading behavior. As previous studies do not discuss behavioral responses as a result of perceived bias, this study investigated the influence of perceived bias on reading patterns by measuring 1) eye movements and 2) pupil size when reading online news articles containing perspectives they agree or disagree with. Findings suggest consistent trends, which call for further studies.

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