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2010 - International Communication Association Words: 194 words || 
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1. Chen, Huailin. "Impact of Interpreting Frames on Attitude to Controversial Issue: Case of “Replacement Singing” in Beijing Olympics" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2019-04-25 <http://citation.allacademic.com/meta/p408584_index.html>
Publication Type: Session Paper
Abstract: The basic assumption of perspective of Framing Analysis lies on people’s interpreting frames will influence substantially their attitude towards a controversial issue. However, few empirical studies have been really done to test this key assumption. The current study uses a probability survey sample of 803 residents from Guangzhou and Shanghai to explore the impact of different interpreting frames on their attitude towards a highly controversial issue of 2008: the “Replacement Singing” in the opening ceremony of Beijing Olympic.
Subjects are asked to express their agreement to two kinds of frames: “Legitimizing Frame” and “Rationalizing Frame” relevant to “replacement singing”. The former includes the nature of opening ceremony and the principle of managing performance; the latter are composed of value of judging and evaluation of overseas media coverage. Also their attitudes to this issue are measured.
It turns out that, only the “Legitimizing Frame” is decisive to their attitude.
Specifically, those residents who considering the Opening ceremony as a show instead of as a news event, and emphasizing on principle of effect-first instead of on truthfulness bottom-line are more likely accept the “Replacement Singing”.
Key Words:
Framing Analysis, News Frame, controversial issues, Media Effect, Overseas Media, Audience Survey


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