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2009 - International Communication Association Pages: 22 pages || Words: 3356 words || 
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1. Duits, Linda. "Much Ado About Media? The Importance of Popular Media in Everyday Girl Culture" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 20, 2009 Online <APPLICATION/PDF>. 2020-02-22 <http://citation.allacademic.com/meta/p300251_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper investigates the importance of popular media in everyday life, more specifically in everyday girl culture. Based on eight months of ethnographic research in 8th form [8th grade, ages 11-12], it explores the role of media in an everyday setting: the classroom. The study is informed by two central research questions: how do girls use media in the classroom, and how important are media to their everyday life? It aims to provide an empirical, theoretical and methodological contribution to existing literature. First, it empirically contributes to our knowledge of everyday media use in general and in the school context specifically. Second, it adds to theory about audiences, more precisely about the media’s role in identity practices. Third, it shows how different methods produce different results about the importance of media.


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