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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 5593 words || 
1. Vang, Mao. and Fox, Jesse. "Race in Virtual Environments: Competitive versus Cooperative Games with Black or White Avatars" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <PDF>. 2019-09-15 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Often, virtual environments and video games have established goals, and to achieve them users must either compete or cooperate with others. This research tested how communicative goals in a virtual environment may influence how White users perceive Black and White virtual partners. White participants (N = 101) played an anagram game competitively or cooperatively in a virtual environment with a Black or White avatar. Black avatars elicited more positive assessments than White avatars.

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