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2003 - International Communication Association Pages: 15 pages || Words: 5645 words || 
1. Garitaonandia, Carmelo., Fernandez, Emilio. and Oleaga, Jose. "Relationship between the use of PPV on digital TV and TV consumption in a household and its equipment" Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003 Online <.PDF>. 2020-02-18 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper is based on the results obtained from 206 questionnaires answered by people aged 14 and above from six Spanish cities, and who have digital TV at home. Its research aim is to know the relationship between TV consumption, viewers? favourite programmes, the electronic equipment that they have at home and the influence of these factors on the consumption of Pay-per-view (PPV) which started in Spain at the same time as digital TV, in 1997. The first important conclusion is that people who contract PPV services are great consumers of television and watch 218 minutes of TV per day; 5 minutes more than those who only receive general television stations, and 23 minutes more than those who have digital TV, but who do not contract PPV. The second conclusion is that there is no relation between computer technology (ownership of PC and consumption) and the contracting of PPV services. On the hand, contracting PPV is associated with the ownership of more modern TV equipment (screen 16/9, dual/stereo, VCR and videogame console) and audio equipment (Hi-Fi music centre). Thirdly, monthly household spending on PPV is also related to the possession of technological equipment. People who have a 16/9 TV set, or a dual/stereo TV set or teletext, spend more money than people who do not have them. On the other hand, people who do not have a PC, or a link to Internet, do not use e-mail and do not have a VCR spend more money monthly on PPV than people who do have this equipment and do use these services.

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