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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 7389 words || 
1. Luo, Yunjuan. and Zhang, Hongzhong. "Web Credibility in China: Comparing Internet and Traditional News Sources on Credibility Measures" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <APPLICATION/PDF>. 2019-08-19 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: China has the largest Internet population in the world. The rapid increase of Internet use has raised the question of whether the Internet is judged to be a more credible news source compared to the traditional media. Based on probability sample telephone surveys in two major Chinese cities, this study found that the Internet was judged as less credible than television and newspapers, but it was perceived to be more credible than other traditional news sources such as radio and magazines. Internet use was the strongest predictor of Web credibility. Newspaper use and television use were found to be negatively correlated with Web credibility. Some demographic variables such as age and education also turned out to be significant predictors.

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