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2017 - ICA's 67th Annual Conference Pages: unavailable || Words: unavailable || 
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1. Wu, Linwan. and Wen, Jing (Taylor). "Affective Persuasion of Comparative Advertisements: Interplay Between Context-Induced and Ad-Induced Affect" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p1232007_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Both the advertising context and the advertisement itself are able to eliciting emotional feelings. This study conducted a 2 2 2 between-subjects experiment to investigate the interplay between context-induced and ad-induced affect on the effects of a comparative versus a non-comparative advertisement. The results showed that there were significant three-way interaction effects on participants’ ad and brand attitudes. In the condition of positive context-induced affect, participants preferred the comparative ad to the non-comparative ad when ad-induced affect was positive, but expressed similar responses to both types of ads when ad-induced affect was negative. In the condition of negative context-induced affect, participants expressed more favorable responses to the ad that elicited positive affect. This study is believed to provide both theoretical and practical implications to research of advertising and affective information processing. Directions for future studies are also discussed.

2004 - American Sociological Association Pages: 21 pages || Words: 6090 words || 
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2. Welser, Howard. "A More Powerful Affection: How Status Competition Generates Zeal and Affects Participation in Voluntary Associations" Paper presented at the annual meeting of the American Sociological Association, Hilton San Francisco & Renaissance Parc 55 Hotel, San Francisco, CA,, Aug 14, 2004 Online <.PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p110811_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The desire to achieve local status may motivate participation in a wide range of groups. This study uses expectations derived from a general model of status achievement to evaluate data from a diverse range of avocations: mushroom collecting, high school debate, blood donation, boxing, basket weaving, and social movement participation. The analysis seeks to explain variation in investment in group activities, and in particular looks for evidence that competition for local status can explain the generation of zeal, or the apparent irrational willingness of some participants to sacrifice and risk in performance of groups related activities. More broadly this analysis seeks to reveal the scope and limits of the theory of status achievement, and to draw comparisons between avocations across different institutional settings. If conditions that facilitate status competition predict zeal across institutional settings, then this suggests that this general social process is a more likely explanation of zeal than the particular content of the activity. Implications for the explanation of altruism and deviance are discussed, with special attention to micro-level models of social movement participation.

2010 - NCA 96th Annual Convention Words: 152 words || 
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3. Swenson, Kristin. "Affective State Apparatuses and the Governing of Affect" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA, <Not Available>. 2019-10-20 <http://citation.allacademic.com/meta/p420712_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This essay explores the intersections between lifestyle pharmaceuticals, work, and affect. I examine the discourse of lifestyle medication such as anti-depressants advertisements along the side of public policy documents including George W. Bush’s “New Freedom Initiative on Mental Health.” Borrowing from Louis Althusser, I propose the term affective state apparatus to account for the process by which subjects are constituted affectively. I contend that the affective state apparatus operates through the very intimacies of the body in order to produce ever more efficient and productive capitalist subjects. The concept of an affective state apparatus offers at once a critical and theoretical intervention into affect studies, as well as furthers the analysis of contemporary forms of subjectivity. The concept of an affective state apparatus provides a means in which to understand a form of contemporary subjectivity—one that is premised on affective and “communicative labor”— and induced through psychopharmacology.

2016 - The Twelfth International Congress of Qualitative Inquiry Words: 93 words || 
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4. Eugene, Nicole. "Hidden Disabilities that Affect: Affect Theory, Poetry and Oral History Interviews that (Un)Hide Disability" Paper presented at the annual meeting of the The Twelfth International Congress of Qualitative Inquiry, University of Illinois at Urbana-Champaign, Urbana, Illinois, May 18, 2016 <Not Available>. 2019-10-20 <http://citation.allacademic.com/meta/p1127749_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Using Affect Theory as a guide, I conducted three oral history interviews with female faculty members with hidden disabilities. These interviews have been poetically transcribed and the field notes that accompany them are also poetically rendered to re-perform the affect of revealing that what was hidden. My neurological disorder, Dr. N’s Parkinson’s disease, Dr. W’s vision impairment and albinism, and Dr. L’s alcoholism situate the experience of teaching with a hidden disability within a tapestry of dialogues, meanings, roles, expectations, and relations. This presentation will highlight key poems that emerged from this project.

2016 - American Political Science Association Annual Meeting Words: 188 words || 
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5. Laird, Chryl. and Wamble, Julian. "Black In Name Only?: How Racialized Rhetoric Affects White Republican Affect" Paper presented at the annual meeting of the American Political Science Association Annual Meeting, TBA, Philadelphia, PA, Sep 01, 2016 <Not Available>. 2019-10-20 <http://citation.allacademic.com/meta/p1129431_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Among many of the newly elected black Republican officials in 2014, and in numerous speeches made by presidential hopeful Dr. Ben Carson, there has been a call for society to “move beyond race.” This kind of rhetoric seems to resonate with white Republican audiences who, according to existing literature are more inclined to view black politicians as more liberal and Democratic than white politicians. This paper asks- Does the use of racialized rhetoric affect the support black Republican politicians and candidates gain from white Republican voters? While the findings in existing literature vary, what is clear is the strong role that stereotypes play in white attitudes towards black politicians. We offer racial attitude validation as a mechanism that explains how some black Republicans are able to obtain support from whites and overcome the stereotypes that current literature claims keeps them from adequately attaining strong support among whites. Through experimental methods, we find that the use of a particular kind of racialized rhetoric allows black Republicans to distance themselves from the stereotypes that they are more liberal and Democratic with the result of higher affective support among white Republicans.

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