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2018 - ICA's 68th Annual Conference Pages: unavailable || Words: unavailable || 
Info
1. Kornfield, Rachel. and Toma, Catalina. "Confiding to Imagined Audiences: How Affordances of Online Support Groups Construct an Audience for Therapeutic Self-Disclosure" Paper presented at the annual meeting of the ICA's 68th Annual Conference, Hilton Prague, Prague, Czech Republic, May 22, 2018 Online <APPLICATION/PDF>. 2018-11-18 <http://citation.allacademic.com/meta/p1366940_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Online support groups have become popular around the world, transforming the audiences that Internet users can reach with their personal disclosures. While the literature outlines a number of mechanisms underlying benefits of self-disclosure (including disinhibition, cognitive processing, and social support), the question of how disclosers perceive online audiences, and how audience perceptions impact these mechanisms of self-disclosure, remains underexplored. This theoretical exposé proposes that audience perceptions play a key role in supporting benefits of online self-disclosure, and that these perceptions are constructed in variable ways through affordances of online groups. Design decisions therefore have potential to amplify or diminish mechanisms of self-disclosure benefit and to affect health and wellbeing outcomes. We propose a research agenda investigating the ways that disclosure effects unfold through a multistage process where website affordances shape audience perceptions, which in turn influence the disclosure event and subsequent reflection on the disclosure, and ultimately health and wellbeing.

2006 - American Political Science Association Words: unavailable || 
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2. Blimes, Randall. "Audience Costs and Crisis Behavior: a Selection Model of the Impact of Audience Costs on Leadership Duration" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, <Not Available>. 2018-11-18 <http://citation.allacademic.com/meta/p151725_index.html>
Publication Type: Proceeding

2007 - International Communication Association Pages: 19 pages || Words: 5021 words || 
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3. Baez, Jillian. "Performing Citizenship, Consuming Audiences: Reflections on Bridging Audience Studies, Cultural Citizenship, and Latina/o Studies" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 Online <PDF>. 2018-11-18 <http://citation.allacademic.com/meta/p172836_index.html>
Publication Type: Work in Progress
Abstract: Audience studies and citizenship studies are often thought about as separate fields of inquiry located within different disciplines. Audience studies, usually situated within the interdisciplines of communications and cultural studies, focus on how media/popular culture audiences use and make-meaning of texts. Citizenship studies are most often situated within the social science disciplines of political science, sociology, and more recently anthropology with a focus on cultural citizenship. However, with the exception of the burgeoning work of Joke Hermes (2005), Toby Miller (1993, 1998), Vicki Mayer (2003) and Arlene Davila (2000, 2001), few scholars have attempted to examine the intersections between culture, audience, and citizenship. In this essay, I discuss the overlaps between these two bodies of literature and the ways in which a methodological focus on audience media ethnography can inform theories of cultural citizenship and vice versa. In particular, I explore what this kind of approach might mean for studying Latina/o audiences in particular. In doing so, I hope to provide a framework for a more broader, systemic understanding of the crossroads of culture, cultural products and practices, and cultural citizenship.

2009 - International Communication Association Words: 225 words || 
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4. Sender, Katherine. "Media Audience Studies and Consumption: Audience Response to Product Placement in the Makeover Reality Genre" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, <Not Available>. 2018-11-18 <http://citation.allacademic.com/meta/p298339_index.html>
Publication Type: Session Paper
Abstract: Both popular press and scholarly critics of makeover television shows worry that these programs situate self-help or -improvement expressly in the context of consumption: advertising, product placement, and the show's own branded products litter the shows and related publicity. To what extent, however, do audiences engage with these commercial appeals? This paper draws from a large audience research study of four makeover television shows: The Biggest Loser, Queer Eye for the Straight Guy, Starting Over, and What Not to Wear. We asked regular viewers of the shows whether they remembered advertised or placed products from the shows, whether they had purchased any of these, and whether they had bought books and DVDs associated with the shows. Most respondents said that they did not buy products advertised or featured on these shows, and they were highly critical of clumsy product placement. Nor did they buy the show's related media very often; sometimes they critiqued the shows for withholding information in order to make people buy the book or DVD. For all the legitimate concerns about escalating commercialism of reality television, there may be cause for optimism concerning viewers' actual buying behavior, even if they do not reject consumerism per se. Only by engaging with audiences of media forms such as makeover television can we begin to assess the impact of advertising and product placement on viewers.

2011 - International Communication Association Pages: unavailable || Words: 7174 words || 
Info
5. Awad, Isabel. "Desperately Constructing Ethnic Audiences: Anti-Immigration Discourses and Minority Audience Research in the Netherlands" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 Online <PDF>. 2018-11-18 <http://citation.allacademic.com/meta/p490730_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper examines the specific ways in which ethnic audiences are measured—and thus constructed—in the Netherlands today. More specifically, it analyzes how minority audiences are described within an increasingly minority-adverse ideological context. The analysis shows that the construction of Dutch ethnic audiences is tightly woven into the dominant ideological discourse about minority and migrant groups. Moreover, other attempts to represent minority groups—not only marketing efforts, but also efforts to promote fairer minority representation in Dutch media—are compelled to accommodate to this dominant discourse. In this way, the paper underscores the limited scope for contesting hegemonic representations of minority groups in the Netherlands today.

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