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2007 - International Communication Association Pages: 19 pages || Words: 5021 words || 
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1. Baez, Jillian. "Performing Citizenship, Consuming Audiences: Reflections on Bridging Audience Studies, Cultural Citizenship, and Latina/o Studies" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 Online <PDF>. 2019-05-26 <http://citation.allacademic.com/meta/p172836_index.html>
Publication Type: Work in Progress
Abstract: Audience studies and citizenship studies are often thought about as separate fields of inquiry located within different disciplines. Audience studies, usually situated within the interdisciplines of communications and cultural studies, focus on how media/popular culture audiences use and make-meaning of texts. Citizenship studies are most often situated within the social science disciplines of political science, sociology, and more recently anthropology with a focus on cultural citizenship. However, with the exception of the burgeoning work of Joke Hermes (2005), Toby Miller (1993, 1998), Vicki Mayer (2003) and Arlene Davila (2000, 2001), few scholars have attempted to examine the intersections between culture, audience, and citizenship. In this essay, I discuss the overlaps between these two bodies of literature and the ways in which a methodological focus on audience media ethnography can inform theories of cultural citizenship and vice versa. In particular, I explore what this kind of approach might mean for studying Latina/o audiences in particular. In doing so, I hope to provide a framework for a more broader, systemic understanding of the crossroads of culture, cultural products and practices, and cultural citizenship.

2009 - International Communication Association Words: 225 words || 
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2. Sender, Katherine. "Media Audience Studies and Consumption: Audience Response to Product Placement in the Makeover Reality Genre" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, <Not Available>. 2019-05-26 <http://citation.allacademic.com/meta/p298339_index.html>
Publication Type: Session Paper
Abstract: Both popular press and scholarly critics of makeover television shows worry that these programs situate self-help or -improvement expressly in the context of consumption: advertising, product placement, and the show's own branded products litter the shows and related publicity. To what extent, however, do audiences engage with these commercial appeals? This paper draws from a large audience research study of four makeover television shows: The Biggest Loser, Queer Eye for the Straight Guy, Starting Over, and What Not to Wear. We asked regular viewers of the shows whether they remembered advertised or placed products from the shows, whether they had purchased any of these, and whether they had bought books and DVDs associated with the shows. Most respondents said that they did not buy products advertised or featured on these shows, and they were highly critical of clumsy product placement. Nor did they buy the show's related media very often; sometimes they critiqued the shows for withholding information in order to make people buy the book or DVD. For all the legitimate concerns about escalating commercialism of reality television, there may be cause for optimism concerning viewers' actual buying behavior, even if they do not reject consumerism per se. Only by engaging with audiences of media forms such as makeover television can we begin to assess the impact of advertising and product placement on viewers.

2011 - International Communication Association Pages: unavailable || Words: 7174 words || 
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3. Awad, Isabel. "Desperately Constructing Ethnic Audiences: Anti-Immigration Discourses and Minority Audience Research in the Netherlands" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 Online <PDF>. 2019-05-26 <http://citation.allacademic.com/meta/p490730_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper examines the specific ways in which ethnic audiences are measured—and thus constructed—in the Netherlands today. More specifically, it analyzes how minority audiences are described within an increasingly minority-adverse ideological context. The analysis shows that the construction of Dutch ethnic audiences is tightly woven into the dominant ideological discourse about minority and migrant groups. Moreover, other attempts to represent minority groups—not only marketing efforts, but also efforts to promote fairer minority representation in Dutch media—are compelled to accommodate to this dominant discourse. In this way, the paper underscores the limited scope for contesting hegemonic representations of minority groups in the Netherlands today.

2013 - International Communication Association Pages: unavailable || Words: 8455 words || 
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4. Usher, Nikki. "Al-Jazeera English Online: Understanding Web Metrics and News Production When a Quantified Audience is Not a Commodified Audience" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 17, 2013 Online <APPLICATION/PDF>. 2019-05-26 <http://citation.allacademic.com/meta/p633231_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Al Jazeera English is the Arab world’s largest purveyor of English language news to an international audience. This article provides an in-depth examination of how its Web site employs Web metrics for tracking and understanding audience behavior. The Al Jazeera Network remains sheltered from the general economic concerns around the news industry, providing a unique setting in which to understand how these tools influence newsroom production and knowledge-creation. Through interviews and observations, findings reveal that the news organization’s institutional culture plays a tremendous role in shaping how journalists use and understand metrics. The findings are interpreted through an analysis of news norms and a brief interlude into studies about the social construction of technology.

2014 - RSA Annual Meeting Words: 144 words || 
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5. Gurnis, Musa. "Mixed Confessional Audiences and Collective Audience Response" Paper presented at the annual meeting of the RSA Annual Meeting, New York, NY, Hilton New York, <Not Available>. 2019-05-26 <http://citation.allacademic.com/meta/p676674_index.html>
Publication Type: Panel Paper
Abstract: The early modern London commercial theaters attracted playgoers from across the varied spectrum of religious practice and belief. Much recent scholarship on post-Reformation drama presupposes homogeneous audiences made up of conforming members of the Church of England. However, even the small sample of 260 theatergoers known to us by name evinces a far more diverse set of confessional characters: hot, lukewarm, and cold statute Protestants; recusant, church papist, and militant Catholics; avant-garde forerunners and Laudians; converts and serial converters; the conflicted and the confused. Yet, by illustrating the confessional diversity of early modern theatergoers, I do not mean to suggest that these various religious identity positions narrowly determined individual responses to plays. Rather, my interest is in the potential of dramatic form to orchestrate collective responses that cross sectarian divides, and facilitate imaginative experimentation with the fraught, heterogeneous materials of post-Reformation culture.

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