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Showing 1 through 5 of 1,522 records.
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2008 - International Communication Association Words: 133 words || 
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1. Martinez, Katynka. "Screening Chicago Boricua Pride for a National Latina/o Audience: Contemporary Latina Film and its Panethnic Audience" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, <Not Available>. 2018-05-21 <http://citation.allacademic.com/meta/p233533_index.html>
Publication Type: Session Paper
Abstract: This paper draws from in-class discussions regarding a recent Latina-directed film. San Francisco State University students watched the film Chicago Boricua (2004) in a Latino Studies film class and wrote essays on the representations of Latino masculinity, the Latina body, and how both are used to inform a sense of Puerto Rican cultural pride. Most students in the class are from California and only one is Puerto Rican. While they may have a geographical and cultural distance from some of the themes of the film, their analysis of Chicago Boricua is informed by a desire to see more Latina/o-directed representations of Latinidad after having been exposed to numerous stereotypical images of Latina sexuality in film. Nevertheless, the students’ reactions to Chicago Boricua emphasize that Latinos are not indiscriminant consumers of Latino-oriented cultural productions.

2008 - International Communication Association Words: 156 words || 
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2. Mackert, Michael., Whitten, Pamela. and Garcia, Adriana. "e-Health Interventions for Low Health Literate Audiences: Reaching a Broader Audience" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, <Not Available>. 2018-05-21 <http://citation.allacademic.com/meta/p231472_index.html>
Publication Type: Session Paper
Abstract: Given the costs associated with providing healthcare to low health literate audiences, communicating information to low health literate individuals is an important issue. But with the continuous increasing complexity of health information, even those with adequate health literacy can appreciate simpler health communication. This project investigated the potential for two specially-tailored e-health interventions, designed to provide information to low health literate audiences, to deliver information to broader and more health literate audiences. These websites provided information through animated health providers, with supporting images and animations. Subjects approved of both websites’ designs, preferring the newer and more graphically appealing of the two. Respondents learned from both interventions, as measured by pre- and post-tests of knowledge. Participants did not exhibit significant preferences for animated health providers matching their own ethnicity, suggesting the importance of true cultural customization of content. Study results provide interesting implications for both health communication professionals and researchers.

2017 - ICA's 67th Annual Conference Words: 149 words || 
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3. Tandoc, Edson. "The Visible Audience: How Journalists Deal With New Forms of Audience Feedback" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, <Not Available>. 2018-05-21 <http://citation.allacademic.com/meta/p1257775_index.html>
Publication Type: Session Paper
Abstract: News audiences have long occupied an important role in news production. How journalists do their work is based in part to their conceptions of what their audiences expect from them. Such expectations are usually communicated through audience feedback. Traditionally, feedback to the newsroom came in the form of interpersonal communication between audiences and journalists, such as letters to the editor. Now, audience feedback comes in many forms: comments on news websites, posts on social media, and aggregated user responses from web analytics, among others. These are usually visible not to journalists alone, but also to other audiences, turning audience feedback into a form of mass communication. Such blending of interpersonal and mass communication affects not just other audiences who see them, but also journalists involved in news production. This paper problematizes how this merging of interpersonal and mass communication with regards to audience feedback affects the process of gatekeeping.

2011 - International Communication Association Words: 248 words || 
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4. Wu, Jingsi. "Revisiting Audience Agency: An Empirical Examination of Audience Participation in Reality Shows" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, <Not Available>. 2018-05-21 <http://citation.allacademic.com/meta/p487614_index.html>
Publication Type: Session Paper
Abstract: Cultural studies has made major revisions to audience studies by recovering agency for media audiences. New media, however, calls into question the resistive nature of contemporary audience activity. This paper offers a similar intervention into the understanding of media audiences in China. It examines a TV talent show, Super Girl, that invited audiences to vote for contestants using cell phones with very controversial effects for a country where there is no nationwide voting in the political system. In response to such controversies, producers later created substitutes for nationwide voting in the form of surveys and ringtones audiences could access online. These were “indirectly” used as measures of the contestants’ popularity. This paper explores Chinese audiences’ reactions to these changes through a deep textual analysis of online discussions about the show. It demonstrates ways that audiences resist both producer-intended meanings as well as intended activities, and discusses implications for audience analysis.



Jingsi Wu is a Ph.D. candidate at University at Albany (SUNY). Her research focuses on popular culture and politics, the role of new media in civic engagement. She is currently a lead research assistant on a large federally funded project that uses mixed methods to examine social interaction and leadership online. She has an article in The Communication Review (January 2011) and has presented her research at multiple conferences. Her dissertation examines how discussions of popular cultural contents help nurture aesthetic public spheres as an extension of the formal Habermasian public sphere, demonstrating they are civically meaningful.

2008 - NCA 94th Annual Convention Pages: 17 pages || Words: 4529 words || 
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5. Waugh-Benton, Monica. "Corporate Rhetoric and the Strategic Audience: Implied and Excluded Audiences in Monsanto Company’s Pledge of Corporate Social Responsibility" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 Online <PDF>. 2018-05-21 <http://citation.allacademic.com/meta/p259531_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Despite the transnational corporation’s vital role in the global political economy and the controversy this position has fueled, critical rhetorical scholars have done curiously little in the way of theorizing how these institutions rhetorically construct and maintain the legitimacy of their power. Building upon rhetorical conceptions of the audience, this essay theorizes the material limits of pledges of corporate social responsibility (CSR). It argues that with strategic inclusion and exclusion of particular audiences, the corporation is able to simultaneously evade its critics, enhance its image, and increase the legitimacy of its participation in ever- widening areas of public concern. Monsanto Comapny's pledge is examined.

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