Guest  

 
Search: 
Search By: SubjectAbstractAuthorTitleFull-Text

 

Showing 1 through 5 of 982 records.
Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 197 - Next  Jump:
2009 - Association for Education in Journalism and Mass Communication Pages: 27 pages || Words: 6639 words || 
Info
1. Kim, Mikyoung. "Our Brand or Their Brand? Consumers’ Responses to Negative Online Product Reviews Regarding Domestic versus Foreign Brands" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Sheraton Boston, Boston, MA, Aug 05, 2009 Online <PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p376063_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines how different cues influence consumers’ responses to negative online reviews. The results demonstrated that under high consensus condition, a negative review of the foreign brand led highly ethnocentric consumers’ brand attitudes to deteriorate compared to a negative review of the domestic brand. Contrarily, no such difference emerged for less ethnocentric consumers. Under low consensus condition, both highly and less ethnocentric consumers did not show different patterns of attitude change.

2011 - American Sociological Association Annual Meeting Pages: unavailable || Words: 7453 words || 
Info
2. Lane, Jeffrey. "Brands in Action: Brand Consumption and Branding Amongst Teenagers in Harlem Street Teams" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Caesar's Palace, Las Vegas, NV, Aug 20, 2011 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p505800_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Scholars from Veblen (1899) on have established that consumption is an expressive rather than purely utilitarian practice but there is scarce sociological literature on the social uses of consumer brands. By exploring how teenagers in Harlem street teams engage brands, this paper moves scholars towards a theory of brands in action. The paper makes two chief claims. One, brands are social affordances reworked with new meanings implanted at the local level by face-to-face groups. Two, individuals use branded products as inputs into themselves as personal brands. In the social scene of Harlem street teams young people use brands to perform relationship work; reinforce competition; and promote themselves and their group. Branding is not something simply done to youth (Klein 2000) but a practice young persons living active digital lives do to and for themselves.

2015 - International Communication Association 65th Annual Conference Pages: unavailable || Words: 8172 words || 
Info
3. Schmuck, Desiree., Matthes, Jorg., Naderer, Brigitte. and Beaufort, Maren. "Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising on Brand Attitude and Purchase Intention" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p985001_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: We tested the effects of environmental brand attributes and nature imagery in green advertising on brand attitude and purchase intention. A quota sample of 456 consumers was exposed to one of three print ads: a functional ad, a nature ad featuring both a pleasant nature image and functional attributes, and a non-green ad. The results indicate that the functional ad increased perceptions of utilitarian environmental brand benefits and, consequently, positively affected purchase intention, which was partially mediated by attitudes toward the brand. The combined nature ad increased perceptions of both utilitarian environmental brand benefits and the virtual experience of nature. Perceived virtual nature experience had an additional positive influence on consumers’ brand attitudes and purchase intention. These effects of the combined nature ad were even stronger on highly involved consumers. The implications of these results for researchers and marketers are discussed.

2015 - AEJMC International Regional Conference Pages: unavailable || Words: 7293 words || 
Info
4. Abuljadail, Mohammad. "What Do Brands Post on Facebook Anyway? An Exploratory Study of Local and Global Brands in Saudi Arabia" Paper presented at the annual meeting of the AEJMC International Regional Conference, Pontificia Universidad Caólica de Chile, Santiago, Chile, Oct 15, 2015 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p1041461_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The advent of internet and communication technologies enabled brands to have more ways to reach to a larger audience; one of which is establishing presence in social media. One of the most popular outlets that allows brands to connect with their customers online is Facebook. In Facebook, brands can establish an official fan page where they can interact with their fans through the “like” button provided on Facebook fan pages. This paper seeks to investigate the “posting” behavior of brands on Facebook fan pages and whether these “posting” behaviors differ between local and global brands in Saudi Arabia. The theoretical framework of globalization versus localization is used to investigate the differences in “posting” behavior among global and local brands on Facebook. The data for this study was obtained from 40 brands (20 Saudi local and 20 global that exist in Saudi Arabia). Findings and implications are discussed.

2016 - ICA's 66th Annual Conference Pages: unavailable || Words: unavailable || 
Info
5. Kim, Taeyeon., Sung, Yongjun. and Moon, Jang Ho. "I’ll Stay With You Even When You Betray Me : The Impact of Brand Anthropomorphism on Consumer-Brand Relationship and the Mediating Role of Social Presence" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p1105675_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of this study is to investigate the effects of brand anthropomorphism on social presence and consumer–brand relationships in social media communication context. We hypothesized that anthropomorphism on a brand’s Facebook fan page can strengthen the relationships between brands and consumers by yielding both social presence and a positive inference regarding the brand’s quality as a relationship partner. Our longitudinal experiment confirmed the effects of brand anthropomorphism and the mediating role of social presence. The results suggest that when the anthropomorphized brand had relationships with consumers, consumers showed a favorable attitude toward the brand and high brand satisfaction. Also, the participants perceived the anthropomorphized brand as a trustworthy relationship partner, and they gave more Likes for the posts from the anthropomorphized brand than those from the non-anthropomorphized brand. Further, the results confirmed that these favorable relationships were maintained even after the participants became aware of a brand transgression.

Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 197 - Next  Jump:

©2019 All Academic, Inc.   |   All Academic Privacy Policy