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Showing 1 through 5 of 1,008 records.
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2009 - Association for Education in Journalism and Mass Communication Pages: 27 pages || Words: 6639 words || 
Info
1. Kim, Mikyoung. "Our Brand or Their Brand? Consumers’ Responses to Negative Online Product Reviews Regarding Domestic versus Foreign Brands" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Sheraton Boston, Boston, MA, Aug 05, 2009 Online <PDF>. 2019-12-11 <http://citation.allacademic.com/meta/p376063_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines how different cues influence consumers’ responses to negative online reviews. The results demonstrated that under high consensus condition, a negative review of the foreign brand led highly ethnocentric consumers’ brand attitudes to deteriorate compared to a negative review of the domestic brand. Contrarily, no such difference emerged for less ethnocentric consumers. Under low consensus condition, both highly and less ethnocentric consumers did not show different patterns of attitude change.

2011 - American Sociological Association Annual Meeting Pages: unavailable || Words: 7453 words || 
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2. Lane, Jeffrey. "Brands in Action: Brand Consumption and Branding Amongst Teenagers in Harlem Street Teams" Paper presented at the annual meeting of the American Sociological Association Annual Meeting, Caesar's Palace, Las Vegas, NV, Aug 20, 2011 Online <APPLICATION/PDF>. 2019-12-11 <http://citation.allacademic.com/meta/p505800_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Scholars from Veblen (1899) on have established that consumption is an expressive rather than purely utilitarian practice but there is scarce sociological literature on the social uses of consumer brands. By exploring how teenagers in Harlem street teams engage brands, this paper moves scholars towards a theory of brands in action. The paper makes two chief claims. One, brands are social affordances reworked with new meanings implanted at the local level by face-to-face groups. Two, individuals use branded products as inputs into themselves as personal brands. In the social scene of Harlem street teams young people use brands to perform relationship work; reinforce competition; and promote themselves and their group. Branding is not something simply done to youth (Klein 2000) but a practice young persons living active digital lives do to and for themselves.

2017 - AEJMC Pages: unavailable || Words: 6932 words || 
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3. Kim, Jihoon (Jay). and Kim, Jooyoung. "Brand Sponsorship of Sport Officiating Technology: Effects of Social Identity and Schadenfreude on Attitude toward Sponsoring Brand" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL, Aug 09, 2017 Online <APPLICATION/PDF>. 2019-12-11 <http://citation.allacademic.com/meta/p1282741_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined fan perceptions of an ad embedded in an instant replay video (IRV) and its sponsoring brand, using Social Identity Theory and the concept of schadenfreude. Results revealed that the positive emotion induced by a negative outcome supported by IRV for the opposing team (i.e., schadenfreude) led to a positive attitude toward the advertisement (Aad-IRV) and the sponsoring brand (Ab-IRV). The results also showed the suspense level moderated the schadenfreude’s effects on Aad-IRV.

2017 - Annual Scientific Meeting of the International Society of Political Psychology Words: 230 words || 
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4. Carty, Emily. "Do it for the brand: political leaders, brand attachment, and political participation" Paper presented at the annual meeting of the Annual Scientific Meeting of the International Society of Political Psychology, The Royal College of Surgeons Edinburgh, Edinburgh, Scotland, U.K., Jun 29, 2017 <Not Available>. 2019-12-11 <http://citation.allacademic.com/meta/p1244155_index.html>
Publication Type: Paper (prepared oral presentation)
Review Method: Peer Reviewed
Abstract: Why are some leaders so successful in attracting followers? Is their appeal only about the policies their parties promote, or is it also about the leader as a person? Or could a powerful leadership brand personality inspire followers? Political scientists have long maintained that leaders’ personal traits matter to citizens, although they disagree about whether perceptions of those traits have substantive consequences on political outcomes like elections. My project demonstrates that, not only do citizens' evaluations of leaders’ traits matter, but that previous research has missed a key component on why and how they matter. Drawing on literature from consumer and social psychology, this paper reexamines the effect of leader personalities on citizen attitudes and behavior by introducing the concepts of leader brands and brand attachment. By merging conceptualizations from these fields such as the stereotype content model and measurements of consumer brand attachment, these new quantitative measures can provide an innovative way to analyze the relationship between leaders’ appeals and their connection to followers. Using original survey data from Spain in 2016, the analyses will demonstrate the importance of brand attachment in the development of leader-based social identities and political actions in support of leaders. By examining a variety of participatory and attitudinal outcomes beyond electoral behavior in a party-centric context, this paper provides a stringent test of the effect of leader-based identities on individual-level political behavior.

2017 - BALAS Pages: unavailable || Words: unavailable || 
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5. Mohan, Mayoor., Jimenez, Fernando., Brown, Brian. and Cantrell, Caley. "First things first: The Role of Brand Functionality in Brand Equity" Paper presented at the annual meeting of the BALAS, Universidad de Chile, Santiago, Chile, Apr 05, 2017 Online <PDF>. 2019-12-11 <http://citation.allacademic.com/meta/p1225609_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Based on Self-Determination Theory, the authors explore the link between brand functionality and brand equity. The results of three survey-based studies (N=130, 153, and 114) showed that the link between brand functionality and brand equity is mediated by the extent to which consumers believe their performance on a task emanates from their usage of a particular brand. This belief is coined as the brand skill effect and is related to brand connection. Brand connection, in turn, is related to brand equity. The brand skill effect is stronger for utilitarian- rather than hedonic-based brands. Implications for theory and practice are discussed.

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