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2018 - ICA's 68th Annual Conference Words: 162 words || 
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1. Avidar, Ruth. "Integrating Engagement, Interactivity and DOI to Better Understand Online Engagement" Paper presented at the annual meeting of the ICA's 68th Annual Conference, Hilton Prague, Prague, Czech Republic, <Not Available>. 2019-08-20 <http://citation.allacademic.com/meta/p1363549_index.html>
Publication Type: Session Paper
Abstract: Engagement as a concept has gained increasing interest among communication scholars and practitioners in recent years. This increase in attention is attributed to its perceived contribution to various positive outcomes. Similarly, interactivity has been recognized as a relational maintenance strategy that contributes to positive relational outcomes and organization–public relationship (OPR) building. The Internet and social media have opened up new opportunities for interaction and engagement between individuals, publics, and organizations. Using social businesses as a case study, this chapter makes a clearer distinction between engagement and interactivity arguing that while interactivity is a process of information exchange that exists as soon as a response refers to a request and initiates an additional turn/s, engagement is also a state of mind or an orientation involving a two-way relational give-and-take. The chapter integrates engagement and interactivity with Rogers’ diffusion of innovations (DOI) theory to explore the importance of interpersonal communication and opinion leaders in the social processes involved in engagement in an online environment.

2011 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 5486 words || 
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2. Poirot, Severin. "I just bought this thing! The Diffusion of Iterations – A modification of DOI to explain incremental changes in existing technology." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Grand & Suites Hotel, St. Louis, MO, Aug 10, 2011 Online <PDF>. 2019-08-20 <http://citation.allacademic.com/meta/p519778_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Devices such as Apple’s iPad and the recently released iPad 2, while new to the marketplace, may not exhibit enough new qualities to be considered an innovation. The existing model of diffusion of innovations (DOI) may not be adequate to explain devices that exhibit incremental and undetectable upgrades over existing versions. This paper will use Apple’s line of products as an example of concepts that may not be considered innovative, yet differ from existing concepts. It will explore existing research concerning DOI and its application toward technology such as the iPad or its predecessors such as the iPod. This paper will also introduce the concept of iterations as a way of explaining the diffusion of these upgraded products.

2017 - ASWAD 9th Annual Biennial Conference Words: 240 words || 
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3. Melo, Glenda. "As Ordens de Indexicalidade de um Discurso que Fere, “Você é uma Morena Muito Bonita”, em dois Blogs Brasileiros" Paper presented at the annual meeting of the ASWAD 9th Annual Biennial Conference, Pablo de Olavide University, Seville, Spain, <Not Available>. 2019-08-20 <http://citation.allacademic.com/meta/p1279591_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Este trabalha visa a apresentar a trajetória textual do elogio “Você é uma morena muito bonita” nos comentários de participantes de dois fóruns distintos. Além disso, visamos identificar que ordens de indexicalidade são mobilizadas na trajetória deste elogio específico. Para tal, este estudo se embasa nos pressupostos sobre raça das Teorias Queer, nos construtos teórico-analíticos sobre trajetória textual e ordem de indexicalidade propostos por Blommaert (2010; BLOMMAERT; DONG, 2008) e pistas indexicais por Wortham (2001). O instrumento etnográfico de geração de dados são os comentários postados no blog Blogueiras Negras e no site Pragmatismo Político. Os resultados indicam que o elogio percorre duas viagens distintas nos espaços citados e mobilizam três ordens de indexicalidade relacionadas à questão racial (o elogio é ofensa, o elogio/ofensa é aceitável, o elogio não é ofensa). As primeiras duas ordens de indexicalidade aparecem no Blogueiras Negras. Por outro lado, no Pragmatismo Político, além de as duas últimas serem encontradas, é possível perceber a ordem de indexicalidade na qual o elogio não é ofensa. Assim, tais ordens convocam Discursos igualmente tensionados na sociedade brasileira sobre o racismo. As duas trajetórias analisadas, no Blogueiras Negras e no Pragmatismo Político, e também as três ordens de indexicalidade mobilizadas nos dois espaços, sinalizam a importância de desnormalizar ou queerizar os elogios/ofensas que escondem ou escamoteiam preconceitos e racismo.  Além disso, observamos que sentidos e efeitos semânticos racistas estão sendo construídos por meio dos ingênuos elogios que circulam na sociedade.

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