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2003 - American Association for Public Opinion Research Words: 291 words || 
1. Krosnick, Jon., Thomas, Randall., Powell, Ellie., Lafond, Rachel. and Behnke, Susan. "On the Importance of Importance: An Examination of Weighting Evaluation Ratings with Importance Ratings." Paper presented at the annual meeting of the American Association for Public Opinion Research, Sheraton Music City, Nashville, TN, Aug 16, 2003 <Not Available>. 2020-02-24 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Many authors have suggested that in making decisions about objects, people combine their evaluations of the facets of the object with the perceived importance of those facets. Others have suggested that evaluations themselves carry importance information based on the extremity of ratings. We sought to examine these positions by examining 6 different impact measures (2 of which were importance scales).


4934 respondents (2585 males, 2349 females) participated, randomly drawn from the Harris Poll Online panel. In an online survey, each rated two concepts for a new fictitious product. Each product had 6 facets rated with 2 evaluative scales (good-bad; like-dislike). In addition, they were assigned one of 6 facet impact scales (5 or 6 category importance scales; 5 or 6 category influence scales; 5 or 7 change in likelihood to buy scales). Four overall criteria were assessed for each product (overall evaluation, liking, purchase intent, recommendation).


We performed a series of regressions, examining the predictive utility of the evaluative scales for the 4 criteria. All models were significant. While the proportion of variance explained using the impact measures alone was generally much less, these models were significant as well (although the change in likelihood to buy scales were more comparable to the results found for the evaluative scales). Then we combined the facet impact information with facet evaluation scales and regressed these combined variables on the criteria. We found no significant gain in variance accounted for in spite of examining a variety of different combinatorial techniques.


With regard to the area of new product evaluation, it appears that impact information may not enhance predictive utility above that obtained from evaluative scales alone. We are seeking to replicate these findings in other content areas.

2010 - ISPP 33rd Annual Scientific Meeting Words: 234 words || 
2. Schaumberg, Rebecca. and Lowery, Brian. "Preserving the racial hierarchy by denying the importance of race: White Americans’ motivated perceptions of the importance of race in the United States" Paper presented at the annual meeting of the ISPP 33rd Annual Scientific Meeting, Mark Hopkins Hotel, San Francisco, California, USA, <Not Available>. 2020-02-24 <>
Publication Type: Paper (prepared oral presentation)
Abstract: In the wake of Obama’s election, the question was posed, “Does race matter in the United States?” We suggest that Whites’ response to this question may depend on their desire to maintain their racial group’s dominance (i.e., their social dominance orientation (SDO)) and their perceptions of existing racial disparities. Whereas perceptions of existing racial inequalities should logically lead to an affirmative response to this question, we suggest that this relationship may depend on Whites’ desire to maintain their racial group’s dominance. In two studies, we test the hypothesis that among high SDO Whites, the more they perceive that Whites receive unfair benefits because of their race, the more they will deny the importance of race. In Study 1, a longitudinal assessment of Whites’ perceptions of Obama’s election revealed that among high SDO Whites, the more they perceived that Whites received unfair benefits because of their race, the more they endorsed the belief that Obama’s election signaled the achievement of racial equality. In Study 2, the nature and legitimacy of racial disparities were experimentally manipulated. The study showed that among high SDO Whites, perceptions that Whites receive unfair benefits because of their race, increased endorsement of the belief that race should not be seen as important. These studies suggest that Whites may use the belief that race is not important as a means of protecting the unfair benefits Whites receive because of their race.

2018 - American Research Center in Egypt (ARCE) Annual Meeting Words: 138 words || 
3. Ownby, Mary. "Imports and “In”ports: why ceramic petrography is important to Egyptology" Paper presented at the annual meeting of the American Research Center in Egypt (ARCE) Annual Meeting, University Park Hotel, Tucson, AZ, Apr 20, 2018 <Not Available>. 2020-02-24 <>
Publication Type: Abstract Proposal
Review Method: Peer Reviewed
Abstract: The analysis of Egyptian pottery through thin section petrography is a significant tool to understanding a range of issues in Egyptian Archaeology. However, its use has remained undervalued, even though it has been available for many decades. On-site and laboratory petrography in Egypt have made its application much easier in recent years. This talk will discuss the results of such research that have shed light on Eastern Mediterranean trade over several millennia, the assimilation of non-Egyptian pottery trends in Egypt, and the specialized production of pottery beginning in the late Predynastic Period. Recent ceramic petrographic analysis has highlighted the movement of vessels throughout the Nile Valley from 3000 BC to the Medieval Period. Such information is significant to Egyptology for gaining a better understanding of technological choices, political stability, interregional connections, and the daily lives of Ancient Egyptians.

2008 - UCEA Annual Convention Words: 108 words || 
4. Young, Michelle. and Carpenter, Bradley. "Preparing Educational Leaders to Build Transformative Communities of Involvement: The Importance of Trust Preparing Educational Leaders to Build Transformative Communities of Involvement: The Importance of Trust" Paper presented at the annual meeting of the UCEA Annual Convention, Buena Vista Palace Hotel and Spa, Orlando, Florida, <Not Available>. 2020-02-24 <>
Publication Type: Symposium Paper
Abstract: This article is drawn from a qualitative study of the role that school building leaders play in building parent and community involvement in their schools. The article focuses on four of the principals involved in the study who, with their students, staff, parents, and other community members, developed inclusive, meaningful, and transformative communities of involvement. The article delineates the contours of transformative communities of involvement within a discussion of five models of involvement. Subsequently, the beliefs that appeared to support the leaders work to develop and sustain such communities are examined along with a rich discussion of the role that trust played in their efforts and success.

2005 - American Association For Public Opinion Association Words: 297 words || 
5. Gershkoff, Amy. "The Importance of Properly Measuring Importance" Paper presented at the annual meeting of the American Association For Public Opinion Association, Fontainebleau Resort, Miami Beach, FL, <Not Available>. 2020-02-24 <>
Publication Type: Paper/Poster Proposal
Abstract: What is issue salience and how can we measure it accurately in survey research? These questions have been hotly debated by psychologists, political scientists, and experts in survey methodology, but we have yet to reach a theoretical or methodological consensus.
In this paper, I offer a new way to measure issue salience, using open-ended questions from the National Election Study, and I demonstrate why I believe this method is more accurate than previous methods. Moreover, the way we measure issue salience has implications for the conclusions we draw about the role issues play in the citizens’ voting decisions. Using previous methods of issue salience measurement, numerous scholars have concluded that issue voting, defined as issue positions having an effect on vote choice that is separable from party identification, does not occur in American elections. Using my method of measuring issue salience, however, I find that a sizeable percentage of the electorate does engage in issue voting.
In the paper, I analyze the historical role that issue voting has played in several previous presidential elections, and I find that in recent times, the propensity of voters to become “single-issue voters” has dramatically increased. For example, using my methodology to analyze the 2000 presidential election, I find that a sizeable percentage of registered Democrats voted for Bush because of his position on abortion. However, I show that using traditional methods of measuring issue salience, we would find abortion having no impact separable from party identification. I replicate this result across a tremendous number of issues and several elections.
My results herein have implications not only for scholars of voting behavior, but also for survey researchers more generally who want to have an improved tool for assessing how consumers weight various factors in decision-making.

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