Guest  

 
Search: 
Search By: SubjectAbstractAuthorTitleFull-Text

 

Showing 1 through 5 of 6,596 records.
Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 1320 - Next  Jump:
2008 - ISA's 49th ANNUAL CONVENTION, BRIDGING MULTIPLE DIVIDES Pages: 42 pages || Words: 14075 words || 
Info
1. Crow, Ryan. "The Dynamics of International Influence: The Relationship of Influence to Realist Conceptions of Power and the Shifting Utility of Influence as a Tool of Foreign Policy" Paper presented at the annual meeting of the ISA's 49th ANNUAL CONVENTION, BRIDGING MULTIPLE DIVIDES, Hilton San Francisco, SAN FRANCISCO, CA, USA, Mar 26, 2008 Online <PDF>. 2017-11-21 <http://citation.allacademic.com/meta/p253632_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The relationship between materially based or "hard" power and international influence has been understudied and misunderstood. Contemporary realist scholars have tended to underestimate the importance of influence, choosing to focus almost entirely on hard power considerations as drivers of state behavior. At the same time, liberal scholars have tended to misunderstand influence (often termed soft power) as something divorced from material capabilities. This study addresses this gap in understanding by examining the relationship between hard power and influence from a dynamic, realist perspective. By combining an understanding of states' shifting long-term relative power fortunes and a conceptualization of international influence informed by classical realist notions of prestige and status, the author is able to show that hard power resources play a major role in generating international influence. Increases materially-based power produce influence, but lags and various cultural/societal factors complicate the relationship so that there is not a one-to-one relationship between the two. The evidence also suggests that international influence plays a distinct, yet complimentary (rather than substitutive) role to hard power in shaping the behavior of other states, and this has implications for alliance formation and security. Great Britain, the United States and China are examined as case studies.

2013 - International Communication Association Pages: unavailable || Words: 7847 words || 
Info
2. Yoo, Woohyun., Yang, JungHwan. and Cho, Eunji. "How Social Media Influences College Students’ Smoking Attitudes and Susceptibility: Focused on the Influence of Presumed Influence Model" Paper presented at the annual meeting of the International Communication Association, Hilton Metropole Hotel, London, England, Jun 14, 2013 Online <APPLICATION/PDF>. 2017-11-21 <http://citation.allacademic.com/meta/p640633_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Building on the influence of presumed influence model, this study examines how the expression and reception of smoking-related messages in social media influence college students’ positive smoking attitudes and smoking susceptibility. Analysis of survey data from 366 college students suggests that the expression, not reception, of prosmoking messages has a direct effect on smoking susceptibility. In addition, the expression and reception of prosmoking messages indirectly influence positive smoking attitudes and smoking susceptibility through perceived peer expression of prosmoking messages and perceived smoking peer norms. However, both expression and reception of antismoking messages exhibit no direct effect on smoking outcomes. The only reception of antismoking messages indirectly affects positive smoking attitudes and smoking susceptibility through perceived peer reception of antismoking messages and perceived smoking peer norms. Theoretical and practical implications for presumed influence research on social media in the context of health are further discussed.

2010 - International Communication Association Words: 152 words || 
Info
3. Huh, Jisu. "Influence of Presumed Influence in Strategic Communication: The Case of Direct-to-Consumer Prescription Drug Advertising" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, <Not Available>. 2017-11-21 <http://citation.allacademic.com/meta/p403000_index.html>
Publication Type: Session Paper
Abstract: Regardless of whether or not an individual is the intended target of an advertising message, perceptions that the message has influenced others may lead to indirect attitudinal or behavioral effects on the individual. A series of surveys with physicians and consumers explored the influence of presumed influence (IPI) model in the context of DTC advertising. Results partially support the IPI model and validate the applicability of this model to the advertising effect research. Both consumers and physicians believe that DTC advertising influences patients in many different ways, and the magnitude of presumed DTC advertising influence varies by the type of effects. Of particular importance, some significant relationships are found between presumed DTC advertising influence and physician behaviors in responding to patient requests. In my presentation, the results from the physician and consumer surveys are discussed in relation to existing theoretical work and advertising effect research literature. Future research recommendations are also provided.

2014 - International Communication Association 64th Annual Conference Pages: unavailable || Words: 5288 words || 
Info
4. van de Wijngaert, Lidwien., Van Dijk, Jan. and ten Tije, Sanne. "Project X Haren: The Role of Media Influence and Social Influence, in Present-Day Event Mobilization" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, May 21, 2014 Online <APPLICATION/PDF>. 2017-11-21 <http://citation.allacademic.com/meta/p713759_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The case that is presented in this paper is about an invitation to sweet sixteen party on Facebook that developed into a Project X event. In a period of two weeks a harmless party invitation developed into a cross media event and eventually into an evening full of riots, looting and damage. Although mobilizations of small and large crowds are of all times, new communication channels such as Facebook and Twitter, besides (mass media) traditional channels, have changed the way in which such event mobilizations come about. This paper investigates how media and social influence, situational and personal characteristics relate to expectations, intentions and actual behavior with regard to the mobilization for an event. Results show that social influence and situational characteristics play a crucial role.

Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 1320 - Next  Jump:

©2017 All Academic, Inc.