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2017 - AEJMC Pages: unavailable || Words: 11633 words || 
Info
1. Young, Taylor. "Perceptions of Advertising with Interracial Couples: The Influence of Race and Attitudes Toward Interracial Dating" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL, Aug 09, 2017 Online <APPLICATION/PDF>. 2019-12-09 <http://citation.allacademic.com/meta/p1282493_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The present study analyzed how models’ race or ethnicity influences attitudes toward advertising that portrays interracial couples. A survey of college students (n=309) was conducted to examine whether the type of couple (interracial or same race) or the configuration of the interracial couple (Black female – White male or Black male – White female) influenced their response. Additionally, it explored how respondents’ race or ethnicity and preexisting attitudes toward interracial dating impacted their response to the ad.

2007 - American Sociological Association Pages: 21 pages || Words: 5144 words || 
Info
2. Fischer, Mary. "The Effects of Interracial Contact in College on the Interracial Attitudes of White Students" Paper presented at the annual meeting of the American Sociological Association, TBA, New York, New York City, Aug 11, 2007 Online <APPLICATION/PDF>. 2019-12-09 <http://citation.allacademic.com/meta/p184420_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: College campuses are among the most racially diverse settings in our segregated society. For many students, especially non-Hispanic whites, college represents the first time they have come into significant contact with members of other groups. Using data from the National Longitudinal Survey of Freshmen, this paper explores the effects of campus diversity and interracial contact on the racial and ethnic attitudes of white students over the course of four years in college. While the percent black on campus has a positive effect on the formation of friendships with black students in the first year of college, neither campus demographics nor these friendships has a significant effect on interracial attitudes towards blacks in general in the senior year for the white students in the sample. However, the student’s own rating of their degree of interaction with black students does a significant impact on lowering negative black stereotypes expressed in the senior year. Campus demographics were also significantly related to the formation of Hispanic friendships for white students, but had an unexpectedly negative effect on Hispanic social distance and stereotypes expressed in the senior year. Close contact with minorities in extracurricular activities, however, reduced social distance expressed towards Hispanics in the senior year and having a Hispanic roommate was significantly related to lowered stereotypes of Hispanics. In addition, the student’s self-assessment of their degree of interaction with Hispanic students was related to lower negative stereotypes in the senior year.

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