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2006 - International Communication Association Pages: 32 pages || Words: 8354 words || 
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1. Wojcieszak, Magdalena. "Mainstream Critique, Critical Mainstream, and New Media: Reconciliation of "Administrative" and "Critical" Approaches of Media Effects Studies" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 Online <PDF>. 2020-02-22 <http://citation.allacademic.com/meta/p93046_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper addresses questions crucial to the “overspecialized” field of communication: “Are the ‘mainstream’ and the critical research reconcilable?” “Has the replacement of the limited-effects paradigm with the concept of powerful effects provided a meeting point for the two approaches?” It juxtaposes two concepts of powerful effects – the “critical” homogenization explicated by the Frankfurt School and the extensively researched “mainstream” agenda setting. Despite identified brides between the two, this paper points to seemingly insurmountable differences. It also addresses the issue of applicability of homogenization and agenda setting to the new media environment, as the reconceptualization of production, dissemination and reception of content might have decreased the validity of the powerful effects generally, and of the distinction between “critical” and “administrative” specifically. It concludes by presenting how the two approaches change due to the new ICTs, how they might adapt, and how they should be researched.

2015 - International Communication Association 65th Annual Conference Pages: unavailable || Words: 7534 words || 
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2. Oz, Mustafa. "Mainstream Media’s Coverage of the Gezi Protests and Protesters Perception of Mainstream Media" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 Online <APPLICATION/PDF>. 2020-02-22 <http://citation.allacademic.com/meta/p985818_index.html>
Publication Type: Session Paper
Review Method: Peer Reviewed
Abstract: This paper sought to analyze how different sets of media covered the Gezi protests and whether the protest paradigm model varied by the ideological leanings of newspapers. Also whether social media created an alternative way for citizens to gather information while bypassing domestic news media. Furthermore the study examined protesters perception of mainstream media coverage of Gezi park.It is also important to understand how the exchange of information and ideas flows in a polarized media environment and how social media tools affected this process in Turkey. Keywords: Framing, Movements, Content Analysis, Interviewing, Internet

2004 - International Communication Association Pages: 31 pages || Words: 8474 words || 
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3. Tsfati, Yariv. and Peri, Yoram. "Mainstream media skepticism and exposure to alternative news media: The case of Israel" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 Online <.PDF>. 2020-02-22 <http://citation.allacademic.com/meta/p112508_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In recent decades, audience alternatives for current affairs information have been multiplying. Both globalization and media segmentation present citizens with alternative outlets for political information, in addition to those offered by the mainstream communication channels, which once dominated every nation state. In this paper, survey data gathered in Israel (n = 1122) are analyzed to examine the association between media skepticism and exposure. Findings show that skepticism toward the mainstream news media is indeed related to alternative news consumption; however, it is not related to consumption of alternative media exclusively. Results are discussed in light of theories of the public sphere.

2006 - International Communication Association Pages: 22 pages || Words: 4970 words || 
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4. Iskandar, Adel. "Is Al Jazeera Alternative? On Alterity, Mainstreaming and the Radical Media" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Online <PDF>. 2020-02-22 <http://citation.allacademic.com/meta/p93112_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In its nine-year history, the Arab satellite news network Al Jazeera has been the subject of much debate. From glorification to vilification, the station has been described as “radical” by its detractors and as an “alternative” medium by its admirers. Since the launch of the war in Afghanistan in October 2001, Al Jazeera, already of immense popularity in the Arab world, solidified its reputation as the go-to source for “alternative” news for much of the Western hemisphere. Currently, the station is in an ambivalent position vis-à-vis its regional and global audiences -- in some instances serving as the sole voice of discursive dissent and in others acting as the major mainstream broadcaster in the Arab world. This paper assesses the narratives of “nativity” and “alterity” as they pertain to Al Jazeera, thereby comparing its corporate institutional “wholesaler” properties to the station’s seemingly contradictory role as an alternative news provider. Does Al Jazeera fall into the category of “alternative media?” In its current structure, how do characterizations of the station as “counter-hegemonic” fare?

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