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2007 - International Communication Association Pages: 54 pages || Words: 14294 words || 
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1. Leverette, Marc. "Mutatis Mutandis: Unbecoming An Other (McLuhan and Derrida at Play) / On Becoming Another (Derrida and McLuhan at Bay)" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 Online <APPLICATION/PDF>. 2019-08-20 <http://citation.allacademic.com/meta/p168701_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This essay plays Jacques Derrida and Marshall McLuhan off of one another and allows each to corrupt the other’s voice. It will be argued that these works (which are rarely, if ever, read in conjunction) elicit underlying themes of one another, including similarities found both in their subjects and their reception. It will be shown that James Joyce is central to this connection. The “writing” of nonbooks by Derrida and McLuhan, it will be argued, deconstruct communication form in a manner similar to Joyce, highlighting and applying to Derrida and McLuhan what Samuel Beckett once said of Joyce: “His writing is not about something; it is that something itself.”

2010 - NCA 96th Annual Convention Pages: unavailable || Words: 4702 words || 
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2. Chrystall, Andrew. "Neither Angels nor Robots: McLuhan’s Pedagogical Bridges" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA, Nov 13, 2010 Online <PDF>. 2019-08-20 <http://citation.allacademic.com/meta/p424918_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper offers a retrospective of McLuhan as teacher and bridge builder. It explores his bid to create a mode of education congenial to the North American mind and bridge the technological and verbal worlds, unofficial and official education, and phonetic and ideogrammatic modes or writing.

2009 - NCA 95th Annual Convention Words: 399 words || 
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3. Hunsinger, Jeremy. "McLuhan's Ecologies: Knowledge and Communication" Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago Hilton & Towers, Chicago, IL, <Not Available>. 2019-08-20 <http://citation.allacademic.com/meta/p367997_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This paper examines the concept of ecology in McLuhan as the system of communicating knowledge about our environment (system of technologies) as system of meaning making built on myth/cliche. For McLuhan, the ecology of communication and the ecology of knowledge are part of the same system of technology within cultures. These ecologies are part of our environment and as such are part of an insider/outsider dialectic of knowledge creation and communication. For as McLuhan says, "Nothing can be treated as merely isolated and separate any more. The total human response to any innovation becomes part of the operation that must be anticipated." (McLuhan, 1969: v) McLuhan probes this idea through his analysis of play and games. He says, "When cultures change, so do games." (Mcluhan, 1994:239). If we watch the games and play of our culture we will see the generation of culture and the change of culture. He also describes how to observe generational and technological change, "The social practices of one generation tend to get codified into the "game" of the next. Finally, the game is passed on as a joke, like a skeleton stripped of its flesh. This is especially true in periods of suddenly altered attitudes, resulting from some radically new technology." (McLuhan, 1994: 239). We can look at games as models of cultures.. McLuhan tells us that games are ways that cultures communicate their values and knowledge across generations. McLuhan's analysis of culture in games is not an analysis of individuals, who interact and play games, but the system that they exist within that transmits their values and their capacity to know and communicate their values. He is very particular in telling us that there are relationships between the levels of analysis, but his focus is not on the aspect that your 'culture' or your 'games' cause or determine your actions, it is that they allow you to know, communicate, and adapt your values and your technologies. In short, this paper uses the concept of ecology of knowledge as ecology of communication to show that McLuhan is an interactionist about technology and culture.
McLuhan, M. (1969). Forward. In A. Porter (Ed.), Cybernetics simplified. Trafalgar Square.
Mcluhan, M. (1994). Understanding media: The extensions of man. The MIT Press.

2014 - Tenth Annual Congress of Qualitative Inquiry Words: 155 words || 
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4. Hesse-Biber, Sharlene. and Flowers, Hilary. "Bringing Marshall McLuhan's “Ecologies of Communication Theory” Toward Understanding Big Data.”" Paper presented at the annual meeting of the Tenth Annual Congress of Qualitative Inquiry, University of Illinois at Urbana-Champaign, Urbana, Illinois, <Not Available>. 2019-08-20 <http://citation.allacademic.com/meta/p726443_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Marshall McLuhan’s path-breaking book, Understanding Media: The Extensions of Man, published in 1964, notes the character of the medium through which a message is delivered is most important with regard to how it is understood by others. This insight led him to emphatically note, “The medium is the message,’’ because he firmly believed in the independent impact of a given medium to affect the very content of the message.This paper will “channel” some of Marshall McLuhan’s insights on technology and social research, as we discuss the variety of ways "big data" and its "big analytics" challenge our basic research practices and upend traditional disciplinary points of view regarding such foundational questions as: What is the nature of the social world? Who can know? What can be known? It discusses how qualitatively-driven perspectives can challenge and respond to "big data" findings and in turn how big data challenges and extends qualitatively-driven perspectives.

2017 - ICA's 67th Annual Conference Words: 124 words || 
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5. Bottando, Evelyn. "From Marshall McLuhan to Paolo Freire: Linking Media Ecology and Critical Pedagogy in Gary, Indiana" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, <Not Available>. 2019-08-20 <http://citation.allacademic.com/meta/p1231769_index.html>
Publication Type: Session Paper
Abstract: Youth today have been labeled "digital natives" due to the fact that they have spent their lives with networked digital technologies. Recent studies have helped clarify that while youth have access to networked digital technologies this does not automatically mean they become a part of the "participatory culture" of media creation that has happened on the Web. This paper presents a grounded study based on experiences working in media literacy education in Gary, Indiana to probe the links between media ecology and critical pedagogy. Connecting the foundations established by both Paolo Freire's discussions of critical pedagogy and Marshall McLuhan's probes into the role of media in our everyday life will bring together a better understanding of how to do media education.

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