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2009 - Association for Education in Journalism and Mass Communication Pages: 25 pages || Words: 7307 words || 
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1. Ahern, Lee. "Psychological responses to environmental messages: The roles of environmental values, message issue distance, message efficacy and idealistic construal" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Sheraton Boston, Boston, MA, Aug 05, 2009 Online <APPLICATION/PDF>. 2020-01-29 <http://citation.allacademic.com/meta/p375722_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines the roles of message distance and efficacy in psychological responses to environmental communications, and introduces construal level, specifically idealistic values versus pragmatic concerns, as a mediating variable through which values manifest themselves in pro-environmental attitudes and behavioral intentions. Idealistic construals were found to significantly mediate the values-attitude and values-intentions relationships, and issue distance was found to enhance efficaciousness. Implications and possibilities for future research are discussed.

2017 - AEJMC Pages: unavailable || Words: 6955 words || 
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2. Wen, Jing (Taylor). "Scare’em or Irritate’em: Congruity between Emotions and Message Framing Promotes Advertising Engagement and Message Evaluation" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL, Aug 09, 2017 Online <APPLICATION/PDF>. 2020-01-29 <http://citation.allacademic.com/meta/p1282691_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Emotional messages can capture audience’s attention and therefore be persuasive. Building on prior studies, this research examined the interplay between emotion types (anger vs. fear) and message framing (gain vs. loss) on individuals’ responses to different advertising messages. Experimental results revealed that individuals reported more favorable attitudes toward a fear appeal with a gain-framed message whereas individuals had more positive attitude toward an anger appeal with a loss-framed message. Additionally, increased in advertising engagement drives the observed improvement in attitudes toward the ad. These findings suggest direct implications for advertising design.

2008 - International Communication Association Pages: 32 pages || Words: 8157 words || 
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3. Silk, Kami., Yun, Doshik., Bowman, Nicholas., Neuberger, Lindsay. and Atkin, Charles. "Investigating the Impact of Breast Cancer Messages on Women’s Perceptions: Results of a Message Testing Pilot Study" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 22, 2008 Online <PDF>. 2020-01-29 <http://citation.allacademic.com/meta/p232025_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Breast cancer messages focused on early adoption of preventative actions provide a fruitful avenue to decrease the number of females who will be diagnosed with breast cancer later in life. The current pilot study used a 2 (message source) x 3 (message concept) design to expose women (N=59) to one of three message concepts (e.g., understanding normal mammary gland development, limiting exposure to chemicals, & adoption of healthy lifestyle behaviors) with a physician or a researcher as its source. Women then completed a post-test survey designed to assess message and source perceptions, knowledge, attitude, behavioral intentions, and demographic information. Results from regression analyses indicate that direct appeals to mothers with daughters increase behavioral intentions to seek more information about breast cancer prevention and communication with family members and doctors. Implications of these preliminary results for further message construction designed to target mothers are discussed.

2005 - American Sociological Association Pages: 25 pages || Words: 5970 words || 
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4. Cormier, Jeffrey. and Tindall, David. "Getting into the Media or Getting Out the Message: Evaluating Mediated Protest Actions as a Tool for Delivering Social Movement Messages" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA, Aug 12, 2005 Online <PDF>. 2020-01-29 <http://citation.allacademic.com/meta/p19521_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In this paper we examine the relationship between environmental movement protest actions and the substance of print news media coverage. We examine the question: Are protest actions an effective way for social movement actors to get their message into the media? In other words, does print media coverage focus on social movement actor messages or simply on the protest actions? To examine this question, we content analyze a representative sample of print media coverage of the British Columbia forest conservation movement in 1993 and 1994. This period marked a surge in environmentalist protest and public concern with forest issues in British Columbia and therefore provides interesting data on the relationship between the media and the movement’s message.

2017 - ICA's 67th Annual Conference Pages: unavailable || Words: unavailable || 
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5. Ng, Margaret Yee Man. "How Does the Presence of the Typing Awareness Indicator, Length of Response Time and Message Brevity in Instant Messaging Platforms Affect Interpersonal Relationships?" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 Online <APPLICATION/PDF>. 2020-01-29 <http://citation.allacademic.com/meta/p1233677_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Instant messaging has grown rapidly to involve millions of users spanning a variety of platforms. Through an online experiment, this study offers a focused, quantitative test to examine the impact of the presence of the typing awareness indicator, length of time waited for a response and message brevity in instant messaging platforms on interpersonal relationships. Findings highlight that the presence typing awareness indicators build up the anticipation and anxiety for a profound response only to disappoint users with the inevitable banality of what their partners actually says. Rapid and detailed response is highly valued in the texting. The results on the social etiquette of IM use provides a window on when people think others, and presumably themselves, should be responsive and reply in detail in an IM conversation in order to maintain a healthy interpersonal relationship.

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