Guest  

 
Search: 
Search By: SubjectAbstractAuthorTitleFull-Text

 

Showing 1 through 5 of 2,658 records.
Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 532 - Next  Jump:
2009 - Association for Education in Journalism and Mass Communication Pages: 25 pages || Words: 7307 words || 
Info
1. Ahern, Lee. "Psychological responses to environmental messages: The roles of environmental values, message issue distance, message efficacy and idealistic construal" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Sheraton Boston, Boston, MA, Aug 05, 2009 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p375722_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines the roles of message distance and efficacy in psychological responses to environmental communications, and introduces construal level, specifically idealistic values versus pragmatic concerns, as a mediating variable through which values manifest themselves in pro-environmental attitudes and behavioral intentions. Idealistic construals were found to significantly mediate the values-attitude and values-intentions relationships, and issue distance was found to enhance efficaciousness. Implications and possibilities for future research are discussed.

2008 - International Communication Association Pages: 36 pages || Words: 7929 words || 
Info
2. Wong, Norman., Ho, Angel., Cappella, Joseph., Strasser, Andrew. and Lerman, Caryn. "Improving Antismoking Message Effectiveness: Death Appeals, Argument Strength, and Message Sensation Value" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 Online <PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p233720_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Smoking is still a significant health problem in the United States, despite public health efforts. Although antismoking PSAs have been established as effective, empirical evidence as to what message features enhance effectiveness is necessary in order to improve PSA value. This study examines how death appeals, argument strength, and message sensation value affect smokers’ judgments of antismoking PSAs. This study utilizes secondary data of 383 smokers’ ratings of perceived effectiveness, perceived susceptibility, transportation, and fear on a set of 32 ads from the Centers for Disease Control and Prevention’s archive. The results indicate that ads that depict death or death-related illness receive higher ratings than ads without death appeals, that death is linked with high argument strength, and that message sensation value tends to intensify the difference between death and non-death PSAs. Implications for future message design and message design studies are discussed.

2011 - Southern Political Science Association Pages: 33 pages || Words: 12093 words || 
Info
3. Cropper, Porsha. "Mixed Messages and Signals: The Mobilization and/or De-Mobilization of Latino Identities in Response to Anti-and-Pro Immigrant Messages" Paper presented at the annual meeting of the Southern Political Science Association, Hotel InterContinental, New Orleans, Louisiana, Jan 05, 2011 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p455793_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Despite theoretical and methodological advances in our understanding of how political messages about immigration increase white anxieties and influence racial attitudes, largely overlooked in the discussion of racial priming is how the framing of immigrant political rhetoric increases or decreases the salience of multiple identities in Latino political decision-making. With these considerations in mind, this paper engages with several important questions: Does exposure to explicit and implicit cues within different frames of pro-and-anti immigrant political rhetoric increase or decrease the salience of national origin, pan-ethnic, or American group considerations in Latino political decision-making? To what extent does targeted pan-immigrant versus nationality-based political appeals matter in politicizing collective identity? What happens over time? I argue that elite discourse about immigration and/or immigrants in political media influences the type of cleavages formed among diverse groups of Latinos. Differences in group attachments, socioeconomic status, acculturation, and generational status across Latino national origin groups may create divisions or coalitions in how Latinos come to understand their collective interests within immigration and/or immigrant related debates. I also hypothesize that political context matters in fostering or minimizing collective mobilization among Latinos of different nationalities across generations. In two experiments, I test the effects of ethnic cues in anti-and-pro-immigrant communication on Latino identity and decisions to vote. The results point to important differences in the effectiveness of explicit and implicit verbal cues in activating collective based thinking in Latino participation.

2010 - NCA 96th Annual Convention Pages: unavailable || Words: 7802 words || 
Info
4. Jones, Allison. and Averbeck, Joshua. "11. Dynamic Message Production: A Time-Series Analysis of the Goal-Plan-Action Model of Message Production" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA, Nov 13, 2010 Online <PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p412944_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The Goal-Plan-Action (GPA) model of message production is examined, supported, and amended through a repeated measure analysis of message endorsement and suppression. Using the editorial standards checklist, path models provided support for the model and a new prediction that previous suppression predicts future message endorsement. Over time, individuals become less conservative when attempting to achieve the primary goal of the interaction, while the secondary goals exert relatively less influence on the primary goal.

2014 - International Communication Association 64th Annual Conference Pages: unavailable || Words: 5842 words || 
Info
5. Kim, Minji. and Cappella, Joseph. "Efficient Versus Accurate Message Testing: Choosing an Optimal Sample Size to Evaluate Message Characteristics" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, May 21, 2014 Online <APPLICATION/PDF>. 2019-10-20 <http://citation.allacademic.com/meta/p713611_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Message testing, where raters evaluate messages on various structural and substantive features, is a crucial part of many persuasion studies. In testing, researchers often face a trade-off between accuracy and efficiency specifically with regard to the number of raters per message. In this light, the current study examines how the number of raters affects the accuracy of overall ratings relative to the population. Five data sets evaluating anti-smoking messages were utilized. Bootstrapped samples and populations are compared using various techniques. Results suggest that after 23 to 25 raters per message, increasing the number of raters does not enhance evaluation accuracy appreciably. Nonetheless, variation across messages and tolerance level for misclassification may require more or fewer raters per message.

Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 532 - Next  Jump:

©2019 All Academic, Inc.   |   All Academic Privacy Policy