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Showing 1 through 5 of 2,647 records.
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2009 - Association for Education in Journalism and Mass Communication Pages: 25 pages || Words: 7307 words || 
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1. Ahern, Lee. "Psychological responses to environmental messages: The roles of environmental values, message issue distance, message efficacy and idealistic construal" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Sheraton Boston, Boston, MA, Aug 05, 2009 Online <APPLICATION/PDF>. 2019-04-23 <http://citation.allacademic.com/meta/p375722_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines the roles of message distance and efficacy in psychological responses to environmental communications, and introduces construal level, specifically idealistic values versus pragmatic concerns, as a mediating variable through which values manifest themselves in pro-environmental attitudes and behavioral intentions. Idealistic construals were found to significantly mediate the values-attitude and values-intentions relationships, and issue distance was found to enhance efficaciousness. Implications and possibilities for future research are discussed.

2008 - International Communication Association Pages: 36 pages || Words: 7929 words || 
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2. Wong, Norman., Ho, Angel., Cappella, Joseph., Strasser, Andrew. and Lerman, Caryn. "Improving Antismoking Message Effectiveness: Death Appeals, Argument Strength, and Message Sensation Value" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 Online <PDF>. 2019-04-23 <http://citation.allacademic.com/meta/p233720_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Smoking is still a significant health problem in the United States, despite public health efforts. Although antismoking PSAs have been established as effective, empirical evidence as to what message features enhance effectiveness is necessary in order to improve PSA value. This study examines how death appeals, argument strength, and message sensation value affect smokers’ judgments of antismoking PSAs. This study utilizes secondary data of 383 smokers’ ratings of perceived effectiveness, perceived susceptibility, transportation, and fear on a set of 32 ads from the Centers for Disease Control and Prevention’s archive. The results indicate that ads that depict death or death-related illness receive higher ratings than ads without death appeals, that death is linked with high argument strength, and that message sensation value tends to intensify the difference between death and non-death PSAs. Implications for future message design and message design studies are discussed.

2005 - American Sociological Association Pages: 25 pages || Words: 5970 words || 
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3. Cormier, Jeffrey. and Tindall, David. "Getting into the Media or Getting Out the Message: Evaluating Mediated Protest Actions as a Tool for Delivering Social Movement Messages" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA, Aug 12, 2005 Online <PDF>. 2019-04-23 <http://citation.allacademic.com/meta/p19521_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: In this paper we examine the relationship between environmental movement protest actions and the substance of print news media coverage. We examine the question: Are protest actions an effective way for social movement actors to get their message into the media? In other words, does print media coverage focus on social movement actor messages or simply on the protest actions? To examine this question, we content analyze a representative sample of print media coverage of the British Columbia forest conservation movement in 1993 and 1994. This period marked a surge in environmentalist protest and public concern with forest issues in British Columbia and therefore provides interesting data on the relationship between the media and the movement’s message.

2007 - International Communication Association Pages: 40 pages || Words: 9542 words || 
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4. Kim, Jangyul. "Effects of Message Sidedness, Corporate Goodwill, and Trustworthiness in Weblogs: An Experimental Test of Alternative Public Relations Message Strategies" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 Online <APPLICATION/PDF>. 2019-04-23 <http://citation.allacademic.com/meta/p173223_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: An experimental study (n=324) examined the effects of message sidedness in a Weblog about the siting of a new retail facility where levels of source trustworthiness and source goodwill also differed. A 3 x 2 x 2 design manipulated message sidedness (supporting one-sided v. nonrefutational two-sided v. refutational two-sided), source trustworthiness (high v. low), and source goodwill (high v. low) to measure their effects on attitudes toward the message, the issue and the company. MANOVA results revealed no three-way interaction, but a main effect for source trustworthiness and a two-way interaction between message sidedness and source goodwill. Implications for public relations strategy and for the possible role of Weblogs – the message format used in the study – are discussed.

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