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2010 - International Communication Association Pages: unavailable || Words: 1323 words || 
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1. Wang, Zheng., Srivastava, Jatin., David, Prabu., D'Angelo, Jonathan., Moreland, Jennifer., Brady, Christine. and Powers, Stacie. "Multitasking Within Same Modality and Between Modalities: An Examination of Task Performance and Eye Movement" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 Online <APPLICATION/PDF>. 2019-06-25 <http://citation.allacademic.com/meta/p403625_index.html>
Publication Type: Extended Abstract
Review Method: Peer Reviewed
Abstract: This study examines multitasking performance under two "real-world" scenarios. Around 40 participants will be asked to copyedit a short essay while maintaining a collaborative conversation with a confederate via online telephone service Skype (visual-auditory between-modality multitasking) or instant messenger (visual-visual within-modality multitasking).

Task performance, assessed by error-rates in copyediting and problems solved during the collaborative conversation, as well as self-report task satisfaction will be compared between the two conditions. In addition, visual attention allocation patterns, indicated by eye movement, will be compared between the two experimental conditions and between people who perform well during multitasking versus those who do not.

2005 - American Sociological Association Pages: 35 pages || Words: 9496 words || 
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2. Roberts, Carl., Wang, Yong., Zuell, Cornelia. and Landmann, Juliane. "Modality Analysis: A Semantic Grammar for Imputations of Intentionality in Texts" Paper presented at the annual meeting of the American Sociological Association, Marriott Hotel, Loews Philadelphia Hotel, Philadelphia, PA, Aug 12, 2005 Online <APPLICATION/PDF>. 2019-06-25 <http://citation.allacademic.com/meta/p19743_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Modality analysis is a text analysis methodology that affords intercultural comparisons of how people from different cultural contexts differ in their accounts of why one or more of their numbers find specific activities possible, impossible, inevitable, or noninevitable. The technique is built around a two-part semantic grammar, the application of which involves the identification of modal clauses in texts, the classification of these clauses according to their modal forms (or modalities), and the identification of rationales associated with these modalities. We show that with sufficient training the method affords high interrater agreement. After providing a few tips on data-collection strategies, results are presented from a modality analysis of editorials sampled from the Arab newspaper, Al Riyadh, and the Hindi newspaper, Hindustan.
Supporting Publications:
Supporting Document

2005 - International Communication Association Pages: 33 pages || Words: 9143 words || 
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3. Skalski, Paul. and Tamborini, Ron. "Vividness, Social Presence, and Persuasion: Reconsidering the Influence of Modality on Attitude Formation" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, Online <PDF>. 2019-06-25 <http://citation.allacademic.com/meta/p12399_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Research based on the Heuristic-Systematic Model (HSM) suggests that modes of media technology affect persuasion by making source cues salient (e.g., Chaiken & Eagly, 1983). This paper explicates modality-induced salience in terms of vividness and resulting social presence, and explains modality’s effect as resulting from the ability of social presence to facilitate source-related heuristic processing. Two models predicted that vivid media will increase social presence and subsequent information processing styles (either heuristic or systematic) which shape attitudes differentially as a function of source likeability. An experiment manipulated media vividness (print, small screen, medium screen, large screen) and source likeability (liked, disliked). The results suggest that more vivid technology can increase social presence, which affects both heuristic and systematic processing shaping attitude. Contrasting paths for liked and disliked source models indicate that heuristic and systematic processing were interwoven, and this suggests that both processing styles can operate simultaneously to effect attitude.

2007 - International Communication Association Pages: 31 pages || Words: 8707 words || 
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4. Morgan, Susan., Stephenson, Michael., Harrison, Tyler., Afifi, Walid., Long, Shawn., Chewning, Lisa. and Reichert, Tom. "The University Worksite Organ Donation Campaign: An Evaluation of the Impact of Communication Modalities on the Willingness to Donate" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 Online <PDF>. 2019-06-25 <http://citation.allacademic.com/meta/p170281_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: To test the impact of different campaign strategies, we conducted a year-long campaign to promote organ donation among university faculty, staff, and students. 2 universities were assigned to each of 3 conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counterbalanced by geographic region and diversity of population. Changes from pretest to posttest on the key dependent measures including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.

2006 - International Studies Association Pages: 20 pages || Words: 8489 words || 
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5. Germain, Randall. "Financial Governance and The Public Sphere: Towards a Global Modality of Governance?" Paper presented at the annual meeting of the International Studies Association, Town & Country Resort and Convention Center, San Diego, California, USA, Mar 22, 2006 <Not Available>. 2019-06-25 <http://citation.allacademic.com/meta/p99727_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Recent efforts to reform the international financial architecture have focused attention on the way in which decision-making occurs within an increasingly globalised structure of financial governance. I explore an important development within this structure: the emergence of what may be identified as a global financial public sphere. This article considers the formation and foundation of the global financial public sphere, and discusses its relationship to the globalised structure of financial governance. The argument of the paper is that a strengthened public sphere is both an increasingly significant attribute of financial governance and a welcome development, but one that is not yet fully consolidated.

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