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2016 - ICA's 66th Annual Conference Pages: unavailable || Words: unavailable || 
1. Mora Fernandez, Jorge. "Transmedia Narrative Elements in the Universe of Batman, From Comics to Movies to Videogames; or How Intelligible and Interactive Narratives Create Convergence and Linear Narratives" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 Online <APPLICATION/PDF>. 2018-09-20 <>
Publication Type: Extended Abstract
Review Method: Peer Reviewed
Abstract: The term transmedia was initially used by Marsha Kinder (1991:40) to refer to the intertextuality among films, animation, TV series and toys for children. Henry Jenkins also participated with a chapter on that publication that he later on developed farther as the term “narrative transmedia” on Media Convergence (2006) and more recently on (2007, 2011,2013). The present research analyzes the application of narrative elements and media characteristics used for generating independent, edutainment transmedia products, and an analysis of the Batman’s universe generated by its comics, films, webs, fans video, and videogames. The goal was to develop a transmedia original model of analysis to study and conclude how the narrative elements of the actions, characters, spaces and times are converged with coherence and intelligibility to generate the Batman Universe; and how they engage the fans to generate emerging linear and circular interactive narratives.

2015 - International Communication Association 65th Annual Conference Pages: unavailable || Words: 7936 words || 
2. Tamul, Daniel. "News Narratives on Poverty: Role of Narrative Engagement on Attitude and Behavior in Narrative Persuasion" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 Online <APPLICATION/PDF>. 2018-09-20 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Narrative engagement is known to elicit positive attitude change toward a story’s subjects and to reduce stigma. Much research in the area of narrative persuasion however, tends to use only portions of complete narratives in stimulus materials and examines only a single medium in an of near ubiquitous multimedia story packaging. This study employed a 2 (narrative format, narrative or non-narrative) X 2 (medium, text or video) fully crossed factorial design to examine the role of narrative engagement, a multidimensional construct, on attitude and behavior change related to poverty. Findings indicate that two of the four subconcepts of narrative engagement were unrelated to attitude change and that attitude change was mediated by both affective and cognitive processes. Notably, narrative format lead to greater levels of blame on the poor but only through narrative engagement. Implications and directions for research are also provided.

2014 - International Communication Association 64th Annual Conference Words: 152 words || 
3. Bilandzic, Helena., Dahlstrom, Michael., Busselle, Rick. and Wagner, Anna. "Exemplars, Anecdotes, or Narratives? A Meta-Analysis of Narrativity in Exemplification Research and Narrative Persuasion" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, <Not Available>. 2018-09-20 <>
Publication Type: Session Paper
Abstract: In exemplification research, the stimuli labeled as exemplars vary greatly across studies - ranging from a simple quote to a full-fledged story. Conversely, labels such as testimonial, anecdote or narrative are often used interchangeably. In narrative persuasion, we find similarly diverse operationalizations of what counts as a story. In this study, we conduct a meta-analysis of research in exemplification and narrative persuasion. The stimulus texts are re-analyzed according to their narrative elements that indicate a text’s “narrativity” (the degree of narrative richness). For example, narrativity is increased with the detail of the situation described in the text, the density of events and actions, the degree of experientiality (feelings, motivations, thoughts of characters), the concreteness of character information (name, sociodemographics) or the mode (distance and focalisation). The narrativity determined in the content analysis is then related to effect sizes found in the studies. Implications for conceptualizing “narrative” in media effects research are discussed.

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