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2010 - International Communication Association Pages: unavailable || Words: 6376 words || 
Info
1. Lee, Doohwang., Kim, Hyuk Soo. and Kim, Jung. "The Impact of Online Brand Community Type on Consumer’s Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social Networking Websites" Paper presented at the annual meeting of the International Communication Association, Suntec Singapore International Convention & Exhibition Centre, Suntec City, Singapore, Jun 22, 2010 Online <APPLICATION/PDF>. 2019-06-16 <http://citation.allacademic.com/meta/p403892_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The current study tested a theoretical model of consumers’ online brand community engagement behaviors with a particular attention on online brand community type (consumer vs. marketer-created). By integrating attribution and social identity theories, this study investigates the causal linkage among intrinsic motives of altruism, social identification motivations and online brand community engagement behaviors. The results show that consumers’ online brand community engagement behavioral intentions are indirectly influenced by the community type through different levels of attributions to intrinsic motives of altruism that the community type generates and social identification motivations that consumers formulate.

2012 - AECT International Convention Words: 72 words || 
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2. Watson, Sunnie. "DDL-R13 Service-Learning Goes Online: Lessons on Improving Online Learning from an Online Course Incorporating Service Learning in Students’ Communities" Paper presented at the annual meeting of the AECT International Convention, The Galt House, Louisville, KY, Oct 30, 2012 <Not Available>. 2019-06-16 <http://citation.allacademic.com/meta/p575235_index.html>
Publication Type: Roundtable
Review Method: Peer Reviewed
Abstract: Service-learning has vocal proponents and an established history in higher education. Service-learning can promote student engagement, student-directed learning, and support students in establishing meaningful connections between scholarly knowledge and practice. Much more rare, however, is the implementation of service learning in an entirely online courses. This session will discuss the lessons learned from an online course on technology policy that had students create service-centered projects to be implemented in their local communities.

2011 - International Communication Association Pages: unavailable || Words: 7335 words || 
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3. Mesch, Gustavo. "Is Online Trust and Trust in Social Institutions Associated With Online Disclosure of Identifiable Information Online?" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 Online <PDF>. 2019-06-16 <http://citation.allacademic.com/meta/p491570_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigated the association between trust in individuals, social institutions and online trust and the disclosure of personal identifiable information online. Using the Internet attributes approach that argues that some structural characteristics of the Internet such as lack of social cues and controllability are conducive to disinhibitive behavior, we expected that of the three components of trust, online trust alone would be associated with the disclosure of identifiable personal information onlineA secondary analysis of the 2009 Pew and American Life of Internet users (n=1698) survey was conducted. In contrast with the Internet attribute approach the effect of trust in individuals and institutions was indirectly associated with the disclosure of identifiable information online. Trust in individuals and institutions was associated with online trust. While online trust encourages the disclosure of identifiable information, perceptions of privacy risks predicted the refraining from posting identifiable information online.

2016 - ICA's 66th Annual Conference Pages: unavailable || Words: unavailable || 
Info
4. Park, Jae Hee. and McMillan, Sally. "Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 Online <APPLICATION/PDF>. 2019-06-16 <http://citation.allacademic.com/meta/p1107977_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: To gain a better understanding of online brand communities, this study has examined why people joined in online brand communities and whether there were some differences in the motivations of Internet users based on different cultures. Open-ended questions were asked to the community members from both South Korean Automobile Online Brand Communities (KAOBC) and American Automobile Online Brand Communities (AAOBC) in the first stage and then generated and utilized an online survey for the study. The study found that KAOBC members tended to have a stronger social network, business, and communication motivations than AAOBC members. As a primary motivation, information seeking is the strongest motivation for members of both KAOBC and AAOBC. They had a similar level of information motivation.

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