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2016 - ICA's 66th Annual Conference Pages: unavailable || Words: unavailable || 
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1. Park, Jae Hee. and McMillan, Sally. "Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 Online <APPLICATION/PDF>. 2019-01-20 <http://citation.allacademic.com/meta/p1107977_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: To gain a better understanding of online brand communities, this study has examined why people joined in online brand communities and whether there were some differences in the motivations of Internet users based on different cultures. Open-ended questions were asked to the community members from both South Korean Automobile Online Brand Communities (KAOBC) and American Automobile Online Brand Communities (AAOBC) in the first stage and then generated and utilized an online survey for the study. The study found that KAOBC members tended to have a stronger social network, business, and communication motivations than AAOBC members. As a primary motivation, information seeking is the strongest motivation for members of both KAOBC and AAOBC. They had a similar level of information motivation.

2011 - International Communication Association Pages: unavailable || Words: 7335 words || 
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2. Mesch, Gustavo. "Is Online Trust and Trust in Social Institutions Associated With Online Disclosure of Identifiable Information Online?" Paper presented at the annual meeting of the International Communication Association, TBA, Boston, MA, May 25, 2011 Online <PDF>. 2019-01-20 <http://citation.allacademic.com/meta/p491570_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigated the association between trust in individuals, social institutions and online trust and the disclosure of personal identifiable information online. Using the Internet attributes approach that argues that some structural characteristics of the Internet such as lack of social cues and controllability are conducive to disinhibitive behavior, we expected that of the three components of trust, online trust alone would be associated with the disclosure of identifiable personal information onlineA secondary analysis of the 2009 Pew and American Life of Internet users (n=1698) survey was conducted. In contrast with the Internet attribute approach the effect of trust in individuals and institutions was indirectly associated with the disclosure of identifiable information online. Trust in individuals and institutions was associated with online trust. While online trust encourages the disclosure of identifiable information, perceptions of privacy risks predicted the refraining from posting identifiable information online.

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