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2009 - International Communication Association Pages: unavailable || Words: 8400 words || 
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1. Hwang, Sungwook. "The Estimation of a Corporate Crisis Communication Based on Perceived CEO's Leadership, Perceived Severity of Threats, and Perceived Opposing Public's Size" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 20, 2009 Online <APPLICATION/PDF>. 2019-12-09 <http://citation.allacademic.com/meta/p298528_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public’s assessment of an organization’s crisis communication. This study also looked at whether the perception of the severity of threats and the opposing public’s size as important external situational factors moderate the organizational stance and strategy assessment.
This study found the main effect of perceived leadership and the interaction effect of perceived leadership and perceived severity of threats on the participants’ estimation of organizational crisis responses. The results theoretically indicate that the contingent theoretical argument explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public’s thought patterns predicting an organizational stance and strategy. Based on the supported main findings and some unexpected variations, this study provides implications for the contingency theory of public relations.

2016 - ICA's 66th Annual Conference Pages: unavailable || Words: unavailable || 
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2. Jeong, Daeun. and Chung, Sungeun. "Biases in Perceived Effect of Persuasive Campaigns: Differences Between Actual and Perceived Effects of Campaign Messages" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 Online <APPLICATION/PDF>. 2019-12-09 <http://citation.allacademic.com/meta/p1106785_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined errors in recall of pre-message attitude after processing persuasive messages in order to test the difference between actual and perceived effect of persuasive campaigns. It also tested whether the amount of the bias in recall of pre-message attitude moderates the relationship between actual attitude change and perceived message effect. An online-experiment was conducted with a pretest-posttest control group design (N = 196). Results showed that when attitudes changed in favor of message arguments, participants biasedly estimated their pre-message attitudes toward the direction of post-message attitudes. Second, the amount of bias in recall of pre-message attitude weakened the relationship between the actual attitude change and perceived message effect. Theoretical and practical implications of findings were discussed.

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