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2009 - International Communication Association Pages: unavailable || Words: 8400 words || 
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1. Hwang, Sungwook. "The Estimation of a Corporate Crisis Communication Based on Perceived CEO's Leadership, Perceived Severity of Threats, and Perceived Opposing Public's Size" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, May 20, 2009 Online <APPLICATION/PDF>. 2020-02-25 <http://citation.allacademic.com/meta/p298528_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public’s assessment of an organization’s crisis communication. This study also looked at whether the perception of the severity of threats and the opposing public’s size as important external situational factors moderate the organizational stance and strategy assessment.
This study found the main effect of perceived leadership and the interaction effect of perceived leadership and perceived severity of threats on the participants’ estimation of organizational crisis responses. The results theoretically indicate that the contingent theoretical argument explaining the dynamics of organizational factors and situational factors in real public relations practices can also be applied when explaining the outside latent public’s thought patterns predicting an organizational stance and strategy. Based on the supported main findings and some unexpected variations, this study provides implications for the contingency theory of public relations.

2010 - NCA 96th Annual Convention Pages: unavailable || Words: 8980 words || 
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2. Frisby, Brandi., Booth-Butterfield, Melanie. and Malachowski, Colleen. "Perceived Face Threats and Perceived Facework in Romantic Relationship Dissolution Episodes" Paper presented at the annual meeting of the NCA 96th Annual Convention, Hilton San Francisco, San Francisco, CA, Nov 13, 2010 Online <PDF>. 2020-02-25 <http://citation.allacademic.com/meta/p421375_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Romantic dissolution is a common and often painful experience for individuals. This study examined Politeness Theory as an explanatory mechanism following relational dissolution episodes. Participants (N= 314) reported that infidelity was threatening to positive face, both senders and receivers found the dissolution face threatening , bald-on-record politeness was used most frequently but there were no differences in the appropriateness, effectiveness, focus, or politeness across the politeness strategies. The post-dissolution relationship was predicted by face threat.

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