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2008 - Southern Political Science Association Words: 161 words || 
1. Wittmer, Dana. "Self-Perceptions or Societal Perceptions? Women, Candidacy, and Perceptions of Qualification" Paper presented at the annual meeting of the Southern Political Science Association, Hotel Intercontinental, New Orleans, LA, Jan 09, 2008 <Not Available>. 2019-12-10 <>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The gender disparity in political office is most often explained by the social eligibility pool hypothesis, which purports that the number of women in the political realm will increase as women infiltrate the ‘pipeline professions.’ However, recent scholarship asserts that women and men in seemingly equitable professional and social positions do not perceive themselves as equally qualified to run for political office. Specifically, women view themselves as less qualified than their male counterparts. The purpose of this study is to investigate whether others view male and female potential candidates within this differential framework as well. Moreover, this study will investigate how gender and perceptions of qualification interact with a potential candidate’s occupation and family context. Lastly, I will explore how gender stereotypes may impact the level of office for which a candidate is considered eligible. I use an experiment with over 500 subjects in order to isolate the impact that the gender of a potential candidate has on perceptions of qualifications.

2009 - ATE Annual Meeting Pages: 2 pages || Words: 359 words || 
2. Towery, Ron., Owens, Lina. and Fillippino, Tonja. "Teacher Role Perceptions: A Look at the Perceptions of Traditionally and Non-Traditionally Trained Teachers" Paper presented at the annual meeting of the ATE Annual Meeting, Hyatt Regency Dallas, Dallas, TX, Feb 15, 2009 Online <PDF>. 2019-12-10 <>
Publication Type: Roundtable Format
Abstract: A comparison of the professional role perceptions of selected teachers from both traditional training programs and non-traditional training programs.

2004 - International Communication Association Pages: 34 pages || Words: 7642 words || 
3. Moon, Seung-jun. and DeLamater, John. "Korean perceptions and evaluations of U.S.-related issues: Relationships among media exposure, negative perceptions, and behavioral changes" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 Online <.PDF>. 2019-12-10 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigates the effects of exposure to media depicting negative images of the United States on Koreans’ perceptions of Americans and on the anti-Americanism currently rising in Korea. Structural Equations Modeling (SEM) was used to evaluate various theoretical arguments. Results revealed that Korean citizens’ exposure to negative images of the U.S. in the Korean media was directly linked to Koreans’ negative perceptions of the U.S. However, it was also shown that these perceptions were not always directly linked to Koreans’ evaluations of issues related to the United States. Thus, it was revealed that exposure to mass media coverage of the U.S. that includes negative imagery of the U.S. and Americans is not always indirectly related to Koreans’ anti-Americanism.

2008 - NCA 94th Annual Convention Pages: 30 pages || Words: 6529 words || 
4. Hwang, Yoori. "Selective Exposure and Selective Perception of Anti-tobacco Campaign Messages: The Impacts of Campaign Exposure on Selective Perception" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 Online <PDF>. 2019-12-10 <>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examines a) smokers’ selective exposure to and selective perception of anti-tobacco campaigns and b) the moderating role of level of campaign exposure on subsequent selective perception processes. Using nationally representative survey data related to youth’s exposure and reception of several anti-tobacco campaigns in the U.S., this study found people’s tendency of selective perception but not selective exposure. Specifically, smoking status affected people’s degrees of campaign message disparagement but not their degree of campaign exposure. In addition, degree of campaign exposure affected the extent to which people engage in selective perception. The difference in message disparagement between non-smokers and smokers was larger among people who reported higher campaign exposure. Implications of selective processes for campaign effects are discussed.

2009 - International Communication Association Words: 227 words || 
5. Schumacher, Peter. "Illuminating Blind Spots in Visual Perception: Combining Gestalt Principles and Eyetracking Patterns to Explain Perception of Online and Printed Media" Paper presented at the annual meeting of the International Communication Association, Marriott, Chicago, IL, <Not Available>. 2019-12-10 <>
Publication Type: Session Paper
Abstract: This paper discusses to what extent the classical approach of Gestalt principles can be applied to explain measurements of visual perception with eye-tracking. Gestalt principles can be seen as a model to interpret certain effects and results of visual perception, whereas eyetracking does give empirical access to physically measurable effects during visual perception. The empirical basis are two studies done with journalistic media: One study compared reading of newspapers in broadsheet and compact format, the second used multimodal presentations in online journalism as stimuli. Applying Gestalt principles as a frame for interpreting eyetracking data allows to address central questions about the reception of multimodal presentations which combine visuals like photos and graphics with written text: How do recipients build references between components of a multimodal stimulus? Which elements are referred to other elements and in which form? Does that influence the further processes of reception?
Bucher, H.J., & Schumacher, P. (2007). Tabloid versus Broadsheet: Wie Zeitungsformate gelesen werden. Media Perspektiven, 10, 514-528.
Bucher, Hans-Jürgen and Schumacher, Peter (2006): The relevance of attention for selecting news content. An eye-tracking study on attention patterns in the reception of print and online media. In: Communications, 31. Jg., 3, S. 347-368.
Bucher, Hans-Jürgen, Schumacher, Peter and Duckwitz, Amelie (2007): With the eyes of the readers: A comparison of the broadsheet and compact formats. An eye-tracking study on reader-newspaper interaction (Ifra Special Report 03.2007). Darmstadt.

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