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2016 - ICA's 66th Annual Conference Pages: unavailable || Words: unavailable || 
1. Koch, Thomas., Obermaier, Magdalena. and Riesmeyer, Claudia. "Powered by Public Relations? Journalists’ and PR Practitioners’ Perceptions of Their Relationships and PR Influence" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 Online <APPLICATION/PDF>. 2019-08-22 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Public relations (PR) practitioners depend on journalists to report information, and journalists count on PR practitioners to provide information. While this relationship is well known, how journalists and PR practitioners perceive both their organizational-level and personal relationships remains largely unexplored. There are many unanswered questions about how these two parties influence each other, and how this influence may affect news coverage. The present paper concerns a quantitative survey of German journalists and PR practitioners, and shows that journalists and PR practitioners see the other as crucial to their job. Correspondingly, both groups agree that their personal relationships are overall collegial, although journalists do rate these relationships more negatively. These two parties also perceive PR as exerting influence in different ways: PR practitioners report exerting influence by providing information and maintaining good relationships, while journalists state that PR exerts influence by putting pressure on journalists or by buying advertising space.

2006 - International Communication Association Pages: 33 pages || Words: 6769 words || 
2. Kim, Kihan., Park, Jongmin. and Jang, Jiho. "A Case Study of Government PR Practices in Korea: An Application of Hutton’s PR Model" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006 Online <PDF>. 2019-08-22 <>
Publication Type: Poster
Abstract: The public relations (PR) practices of the Korean Information Service (KOIS) and the National Image Committee (NIC), two major PR organizations in the Korean government, are analyzed in this study. Based on the three-dimensional theoretical framework of Hutton’s 1 public relations practices (interest, initiative, and image), the PR practices of the KOIS and the NIC were classified into six relatively distinct orientations or models of public relations practice: persuasion, advocacy, public information, cause-related public relations, image/reputation management, and relationship management. Using data collected from in-depth interviews and investigation into the actual PR materials, both the KOIS and the NIC are found to rely heavily on “image/reputation management” type PR practices. On the other hand, the relatively weak practices of the two organizations are found to be “advocacy” and “cause-related public relations.” The primary contribution of this study is providing PR practitioners of government organizations with theoretical understanding and applications of public relations practices, which complement the development of strategic PR programs. Limitations and future research are discussed.

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