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2018 - ICA's 68th Annual Conference Pages: unavailable || Words: unavailable || 
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1. Yang, Qinghua., Tufts, Christopher., Ungar, Lyle., Asch, David., Buttenheim, Alison., Barg, Frances., Mitra, Nandita. and Merchant, Raina. "To Retweet or Not to Retweet: Understanding What Features of Cardiovascular Tweets Influence their Retransmission" Paper presented at the annual meeting of the ICA's 68th Annual Conference, Hilton Prague, Prague, Czech Republic, May 22, 2018 Online <APPLICATION/PDF>. 2019-06-17 <http://citation.allacademic.com/meta/p1365796_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: With 328 million average monthly active users, Twitter is listed as one of the top four social networking sites (SNSs), yet little is known about what cardiovascular tweets go viral and what characteristics are associated with the retransmission. The current study aims to identify a function of the observable characteristics of cardiovascular tweets, including characteristics of the source, content, and style in predicting the retransmission of these tweets. We drew a random sample of 1,251 tweets associated with cardiovascular disease originating from the U.S. in 2013. Automated coding was conducted on the affect values of the tweets as well as the presence/absence of any URL, mention of another user, question mark, exclamation mark, and hashtag. We hand-coded the tweets’ novelty, utility, theme and source. The count of retweets was positively predicted by message utility, health organization source, and mention of user handle, but negatively predicted by the presence of URL and non-health organization source. Regarding theme, compared to the tweets focusing on risk factor, tweets on treatment and management predicted fewer retweets while supportive tweets predicted more retweets. From the diffusion of innovations perspective, the study sheds light on using twitter to disseminate cardiovascular educational and supportive information to improve public health.

2012 - International Communication Association Pages: unavailable || Words: 6847 words || 
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2. Boyraz, Malgorzata., Catona, Danielle. and Krishnan, Aparna. "Who is Retweeted in Times of Political Protest? An Analysis of Characteristics of Top Tweeters and Top Retweeted Users During the 2011 Egyptian Revolution" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 Online <PDF>. 2019-06-17 <http://citation.allacademic.com/meta/p552495_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study analyzed source features of the top 30 tweeters and top 30 retweeted users during the 2011 Egyptian Revolution. By conducting a content analysis of tweets (N = 600) we find that source characteristics including: location, media affiliation, longer account duration, and number of followers positively impacted retweetability. No source content choices such as language intensity, information or URL sharing, or call to action were significant predictors of retweetability. Since tweets had the same underlying theme i.e. dissent against the prevailing government, source characteristics differentiated the top tweeters from the top retweeted users.

2013 - Northeastern Political Science Association Pages: unavailable || Words: 4469 words || 
Info
3. Rhodes, Samuel. "Can News Organizations Compete in the Twittersphere? Using Retweets to Analyze Media Consumption Habits" Paper presented at the annual meeting of the Northeastern Political Science Association, Sonesta Philadelphia, Philadelphia, PA, Nov 14, 2013 Online <APPLICATION/PDF>. 2019-06-17 <http://citation.allacademic.com/meta/p676866_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Social media as a news source is a growing phenomenon, especially for young Americans who are increasingly turning to information in the form of tweets or Facebook posts over newspaper articles or television broadcasts. In order to keep and gain audiences, any news source that desires to stay relevant must have a meaningful and creative online presence to draw users and, therefore, ad ratings.

Traditional news media, although they are competitive and remain a prestigious force in news dissemination, are falling behind their electronic competition. If these news organizations fail to occupy a relevant space in public discourse, they will be unable to provide accurate and timely information in order to serve the public properly. This is important because quality information is the lifeblood of democracy, and the traditional news outlets have been the journalistic standard-bearers throughout our history.

One way to observe which news organizations have a stronger social media presence is to analyze the number of “retweets” they generate. A retweet is action where a Twitter user shares a story with their followers. I hypothesize that exclusively online news platforms have higher rates of retweets when compared to traditional news sources.

This will show that the traditional news media have an uphill battle against the competing electronic sources. To test this hypothesis I will measure the number of “retweets” that twenty major news organizations generate over a one month period. This will prove that exclusively online platforms are gaining readership and popularity over their rivals on Twitter.

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