Search By: SubjectAbstractAuthorTitleFull-Text


Showing 1 through 5 of 824 records.
Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 165 - Next  Jump:
2015 - AEJMC International Regional Conference Pages: unavailable || Words: 5626 words || 
1. Wan, Chih-An. "Languages work side by side: Effects of English on code-mixed advertising persuasion" Paper presented at the annual meeting of the AEJMC International Regional Conference, Pontificia Universidad Caólica de Chile, Santiago, Chile, Oct 15, 2015 Online <APPLICATION/PDF>. 2019-08-19 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study aims at investigating the effect of different languages on code-mixed advertisement. Using the case of Taiwan, we emphasize that the effect of advertisement is varied for English. While foreign language is unfamiliar to people in Taiwan, English can offer the connotation of internationalization. Using the elaboration likelihood model (ELM) as theoretical basis, the study employed a 3 (language: full Mandarin/ full English/ Mandarin-English mixed) × 2 (involvement: low vs. high) experiment. The result of this study supports the hypothesis that language has an effect on advertisement. In addition, the result also suggests that English serves a different role causing audience to taken different route depending on its alone presentation or mix with Mandarin.

2017 - DSI Annual Meeting Pages: unavailable || Words: unavailable || 
2. zhu, wenge. "Sustainability in New Product Development: complementary or substitutional on Demand’s side, development-intensive or production-intensive on supply’s side" Paper presented at the annual meeting of the DSI Annual Meeting, Washington Hilton, Washington DC, Nov 18, 2017 Online <PDF>. 2019-08-19 <>
Publication Type: Abstract
Review Method: Peer Reviewed
Abstract: I propose an economic model to capture the trade-offs in designing sustainability. On the demand side is the tension between sustainability and performance: complementary and substitutional. On the supply side the cost of providing either sustainability or performance is also depending on the categorization of the products: development-intensive or production-intensive.

2013 - American Studies Association Annual Meeting Words: 340 words || 
3. Railton, Benjamin. "Side by Side: Locating Dissenting Voices In New England's Public Spaces" Paper presented at the annual meeting of the American Studies Association Annual Meeting, Hilton Washington, Washington, DC, <Not Available>. 2019-08-19 <>
Publication Type: Internal Paper
Abstract: The Salem’s Witch Trials Memorial, designed by contest winners Maggie Smith and James Cutler and dedicated at the Trials’ 1992 Tercentenary, has been rightly lauded for many features: the eerie power of its horizontal gravestones, and of the brief but tragic historical details included on each; the quiet, green, and tree-lined central space that complements those markers; the excerpts from the victims’ statements written on the stones over which visitors must step to enter; and the Memorial’s overall simplicity and understatement (in a city that has come to be known for its excessive witch-related paraphernalia). Yet one of its most striking and salient elements has generally been overlooked: its location directly adjacent to one of the city’s oldest cemeteries, a space where many prominent citizens (of that era and since) were buried. Indeed, one of the Memorial’s two entrances opens up into that cemetery, and so the victims’ voices located on the stones there could be said to communicate in both directions.

There are various ways we could read these side by side spaces: as contrasting the victims with the city’s elites, and highlighting the disparity in status that contributed directly to the Trials; as symbolically forcing those elite citizens to come face to face (or at least space to space) with their darkest actions; as offering alternative histories that tell very different stories of Salem’s past and identity; or, given the open entrance that connects the two, as interconnected and inseparable parts of a larger community and shared history, one visitors must work to make sense of as a whole. In this talk, I will address each reading but focus on the final one as an ideal toward which we should work. And I will do so by comparing the Witch Trials Memorial to another New England public historical site, Plimoth Plantation, and specifically to two complex, dueling, and yet interconnected side by side sites within it: the recreated 17th century English Village (with its in-character historical interpreters) and the working Wampanoag Homesite (with its 21st century Native American interpreters).

2012 - ISME World Conference and Commission Seminars Words: 320 words || 
4. Nardo, Rachel. "Side-by-Side Partnerships: A North American Model for Integrating Arts into Academic Learning." Paper presented at the annual meeting of the ISME World Conference and Commission Seminars, Thessaloniki Concert Hall, Thessaloniki, Greece, Jul 15, 2012 <Not Available>. 2019-08-19 <>
Publication Type: Spoken Paper (Abstract)
Review Method: Peer Reviewed
Abstract: This paper describes a comprehensive model for integrating standards-based arts instruction into academic subjects at elementary schools. The model has three components dealing with arts education: 1. a university integrated arts methods curriculum for pre-service teachers comprised of four courses; 2. a statewide professional development program for in-service teachers ranging from large conferences to individual mentoring; and 3. side-by-side teaching in elementary schools, with arts specialists and classroom teachers designing, coordinating, and delivering instruction based on the core standards of the individual subjects. The project aims to train and empower arts specialists and classroom teachers to collaborate in the design and delivery of a curriculum permeated with arts instruction based on current standards that enriches academic learning and increases student motivation and achievement. This state-funded arts education partnership, first implemented during 2008-09, involves students and faculty at 4 universities, pupils at 57 elementary schools, and some 343 in-service teachers. Based on findings from the statewide evaluation during the second year of the program, it had a range of benefits for elementary students. They include increased student engagement in learning, improved social and emotional outcomes, and increased exposure and access to the arts. Preliminary observations made during pre-service teacher education courses indicate that the future teachers possess an increased ability and desire to collaborate, design and implement lessons integrating arts and other academic subjects. Additional benefits include increased mentoring and networking among peers in the in-service group, higher levels of parent engagement in school-wide arts events, and expanded community engagement and positive public relations. Because the future evaluations of this program will focus on both academic and artistic achievement in elementary students over time, the impact on policy related to the design and assessment of arts education, in general, could be significant. This research also may inform the future education of teachers so that it includes deeper, broader courses in how to teach arts and integrate such teaching into academic learning.

2015 - Advocating for the Silenced: The Educators’ Vocation Pages: unavailable || Words: unavailable || 
5. Will, Kathryn. "Side-by-Side Learning through Integrated Methods and Clinical Field Experience in a Site Based Context" Paper presented at the annual meeting of the Advocating for the Silenced: The Educators’ Vocation, Hyatt Regency Phoenix, Phoenix, AZ, Feb 13, 2015 Online <PDF>. 2019-08-19 <>
Publication Type: Single Paper Format
Review Method: Peer Reviewed
Abstract: The findings from site-based model of interdisciplinary elementary education methods courses will be shared. The logistics and larger implications for this model will be presented.

Pages: Previous - 1 2 3 4 5 6 7 8 9 10 11 12 13 ... 165 - Next  Jump:

©2019 All Academic, Inc.   |   All Academic Privacy Policy