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2012 - BEA Pages: unavailable || Words: 6584 words || 
1. Hu, Xiao. and Ha, Louisa. "SNS as the Bellwether in Cyberspace: A Study on SNS Involvement and Online Media Use" Paper presented at the annual meeting of the BEA, Las Vegas Hilton, Las Vegas, NV, Apr 15, 2012 Online <APPLICATION/X-MSWORD>. 2018-09-20 <>
Publication Type: Debut Paper
Review Method: Peer Reviewed
Abstract: This paper examines the market position of social network sites (SNS) among online media through a survey of college students applying the uses and gratifications theory and the utility theory in media economics. Results show that SNS has become the bellwether among online media with its multiple functions and SNS involvement has positive relationships with online posting activities. Also we find higher SNS involvement predicts higher online shopping frequency to some extent. The implications of the results on the future development of SNS and online marketing are discussed.

2014 - International Communication Association 64th Annual Conference Words: 147 words || 
2. Van Koningsbruggen, Guido. and Veling, Harm. "The Impulsive Appeal of Social Network Sites (SNS): Automatic Affective Reactions to SNS-Cues" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, <Not Available>. 2018-09-20 <>
Publication Type: Session Paper
Abstract: Why do people sometimes give into their desires to use social network sites (SNS) despite their willingness to resist them? Dual-systems models of social behavior suggest that automatic affective reactions to SNS-cues (e.g., Facebook logo) may trigger impulses to use SNS. We investigated this reasoning among Facebook-users in two studies (N=72 and N=128). Facebook-users completed the Affect Misattribution Procedure (Payne et al., 2005), which captured their immediate, automatic affective reactions to Facebook and control cues (pictures; e.g., Facebook-logo). Afterwards, Facebook-use and habit were assessed using a questionnaire. Results revealed that frequent and habitual Facebook-users showed more favorable affective reactions to Facebook-cues than control cues, while occasional and non-habitual Facebook-users’ affective reactions did not differ as a function of cue-type. Moreover, automatic affective reactions to Facebook-cues were meaningfully related to self-reported cravings to use Facebook (Study 2). Our findings provide novel insights into the impulsive aspects of SNS-use.

2015 - Southern Political Science Association Pages: unavailable || Words: 3563 words || 
3. Yun, Jangwon., Park, Young Hwan. and Eom, Kihong. "The Impact of SNS on an Individual’s Political Attitude: An Experiment on Facebook Users" Paper presented at the annual meeting of the Southern Political Science Association, Hyatt Regency, New Orleans, Louisiana, Jan 14, 2015 Online <PDF>. 2018-09-20 <>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper investigates the influence of SNS (Social Network Service) on an individual’s political attitude toward a range of policy issues. Using an experiment, we test whether or not subjects’ attitudes change when they expose to opposing information which is contrast to their priors. Unlike both attitudinal change theory and reinforcement theory, the empirical evidence on how SNS affects subjects’ attitudes is complicated. Overall, the impact of SNS on attitude change or reinforcement is minimal, but according to issue-specific policy, SNS plays a role: Liberal and independent subjects tend to change their priors when exposing to a conservative aspect of welfare policy. These results allow us to reconsider the role of different type of information in explaining attitude change.

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