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2012 - BEA Pages: unavailable || Words: 6584 words || 
Info
1. Hu, Xiao. and Ha, Louisa. "SNS as the Bellwether in Cyberspace: A Study on SNS Involvement and Online Media Use" Paper presented at the annual meeting of the BEA, Las Vegas Hilton, Las Vegas, NV, Apr 15, 2012 Online <APPLICATION/X-MSWORD>. 2018-04-20 <http://citation.allacademic.com/meta/p545865_index.html>
Publication Type: Debut Paper
Review Method: Peer Reviewed
Abstract: This paper examines the market position of social network sites (SNS) among online media through a survey of college students applying the uses and gratifications theory and the utility theory in media economics. Results show that SNS has become the bellwether among online media with its multiple functions and SNS involvement has positive relationships with online posting activities. Also we find higher SNS involvement predicts higher online shopping frequency to some extent. The implications of the results on the future development of SNS and online marketing are discussed.

2014 - International Communication Association 64th Annual Conference Words: 147 words || 
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2. Van Koningsbruggen, Guido. and Veling, Harm. "The Impulsive Appeal of Social Network Sites (SNS): Automatic Affective Reactions to SNS-Cues" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, <Not Available>. 2018-04-20 <http://citation.allacademic.com/meta/p714236_index.html>
Publication Type: Session Paper
Abstract: Why do people sometimes give into their desires to use social network sites (SNS) despite their willingness to resist them? Dual-systems models of social behavior suggest that automatic affective reactions to SNS-cues (e.g., Facebook logo) may trigger impulses to use SNS. We investigated this reasoning among Facebook-users in two studies (N=72 and N=128). Facebook-users completed the Affect Misattribution Procedure (Payne et al., 2005), which captured their immediate, automatic affective reactions to Facebook and control cues (pictures; e.g., Facebook-logo). Afterwards, Facebook-use and habit were assessed using a questionnaire. Results revealed that frequent and habitual Facebook-users showed more favorable affective reactions to Facebook-cues than control cues, while occasional and non-habitual Facebook-users’ affective reactions did not differ as a function of cue-type. Moreover, automatic affective reactions to Facebook-cues were meaningfully related to self-reported cravings to use Facebook (Study 2). Our findings provide novel insights into the impulsive aspects of SNS-use.

2014 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 8168 words || 
Info
3. Lee, Jayeon. "Can Social Media Change Your Mind? SNS Use, Cross-cutting Exposure and Discussion, and Political View Change" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada, Aug 06, 2014 Online <PDF>. 2018-04-20 <http://citation.allacademic.com/meta/p745497_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: With deliberation theories as a framework, the present study proposes the multiple-mediation model in which SNS use is significantly related to political view change or more issue involvement through users’ information-seeking needs, cross-cutting exposure, and cross-cutting discussion. Analysis of a national data indicates that the frequent use of social media has significant implications for deliberative democracy only if users have information-seeking needs and willingly engages in discussion with others across lines of difference.

2015 - International Communication Association 65th Annual Conference Pages: unavailable || Words: 4211 words || 
Info
4. Liu, Qian. and Tu, Caixie. "Unequal Privacy Online: Investigating Antecedents of SNS Users’ Behaviors of Online Protecting and Searching for Private Information" Paper presented at the annual meeting of the International Communication Association 65th Annual Conference, Caribe Hilton, San Juan, Puerto Rico, May 21, 2015 Online <APPLICATION/PDF>. 2018-04-20 <http://citation.allacademic.com/meta/p984647_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Social networking sites have significantly changed the ways in which people exchange social information, but they have also given rise to renewed concerns about personal privacy. The purpose of this study is to investigate SNS users’ behaviors related to online protecting and searching for private information, and the antecedents will affect their behaviors. We found out there were three types of behavioral patterns—inefficient user pattern (low-protection and low-searching), conservative user pattern (high-protection and low-searching) and efficient user pattern (high-protection and high-searching).The results also showed that online information exchange was an unequal process; people who perceived more benefits of online information exchange would more likely to utilize the Internet to search for others’ information but at the same protect their own online privacy more strictly. Demographic variables like age and education also showed significant effects.

2015 - Southern Political Science Association Pages: unavailable || Words: 3563 words || 
Info
5. Yun, Jangwon., Park, Young Hwan. and Eom, Kihong. "The Impact of SNS on an Individual’s Political Attitude: An Experiment on Facebook Users" Paper presented at the annual meeting of the Southern Political Science Association, Hyatt Regency, New Orleans, Louisiana, Jan 14, 2015 Online <PDF>. 2018-04-20 <http://citation.allacademic.com/meta/p949148_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper investigates the influence of SNS (Social Network Service) on an individual’s political attitude toward a range of policy issues. Using an experiment, we test whether or not subjects’ attitudes change when they expose to opposing information which is contrast to their priors. Unlike both attitudinal change theory and reinforcement theory, the empirical evidence on how SNS affects subjects’ attitudes is complicated. Overall, the impact of SNS on attitude change or reinforcement is minimal, but according to issue-specific policy, SNS plays a role: Liberal and independent subjects tend to change their priors when exposing to a conservative aspect of welfare policy. These results allow us to reconsider the role of different type of information in explaining attitude change.

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