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2012 - International Communication Association Pages: unavailable || Words: 10562 words || 
Info
1. Kang, Hannah. and Walsh-Childers, Kim. "Sunscreen Advertising in Parenting Magazines: Does it Promote Sun Exposure or Sun Protection?" Paper presented at the annual meeting of the International Communication Association, Sheraton Phoenix Downtown, Phoenix, AZ, May 24, 2012 Online <APPLICATION/PDF>. 2019-09-18 <http://citation.allacademic.com/meta/p550833_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study analyzed the content of sunscreen advertisements in five major U.S. parenting magazines with high circulation: Family Circle, Parents, Family Fun, Parenting (Early Years) and Parenting (School Years). The study examined how sunscreen advertisements promote parents’ sunscreen use for themselves or for their children and what the advertisements tell parents about sunscreen usage and skin cancer prevention, based on the Health Belief Model concepts of perceived benefits and perceived barriers. Results showed that the most commonly mentioned benefit of the product was that it blocks UVA rays as well as UVB rays. One-third of the ads promoted the products’ effectiveness in overcoming four of the barriers that prevent people from using sunscreens: eye and skin irritation, an unpleasant smell and the need to re-apply sunscreen too often or after physical activity. However, only a few of the ads provided information about the consequences of unprotected sun exposure or mentioned methods of sun protection or skin cancer prevention other than sunscreen use. We discuss the implications of these messages for parents’ ability to understand correctly how to protect their children from damaging sun exposure.

2018 - ICA's 68th Annual Conference Pages: unavailable || Words: unavailable || 
Info
2. Walkosz, Barbara., Buller, David., Buller, Mary., Wallis, Allan., Meenan, Richard., Scott, Michael., Andersen, Peter. and Cutter, Gary. "Sun Safe Workplaces: Effect of a Communication Theory-Based Occupational Skin Cancer Prevention Program on Employee Sun Safety Practices" Paper presented at the annual meeting of the ICA's 68th Annual Conference, Hilton Prague, Prague, Czech Republic, May 22, 2018 Online <APPLICATION/PDF>. 2019-09-18 <http://citation.allacademic.com/meta/p1367521_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Occupational skin cancer prevention is an international priority because outdoor workers are exposed to high levels of ultraviolet radiation, the primary risk factor for skin cancer. A follow-up study that assessed the impact of Sun Safe Workplaces (SSW), a communication theory-based workplace sun safety program, that promoted policy adoption and education in a randomized controlled trial, on employee sun safety behavior was conducted. Sixty-one of 98 public employers from the original study participated. Managers and line supervisors reported program implementation; 1784 outdoor workers (n=913 [intervention], n= 871 [control]) completed surveys on personal sun protection practices. Employees’ sun protection improved statistically significantly in the intervention group receiving the SSW program. SSW’s effect on employee sun protection was mediated by the number of workplace actions to implement elements of sun safety policy including sun protection messages and equipment in the workplace and employee reports of training in sun safety.

2008 - NCA 94th Annual Convention Pages: 32 pages || Words: 8321 words || 
Info
3. Changnon, Gabrielle. and Andersen, Peter. "Fun in the Sun? Promoting Sun Safe Behaviors Among College Students" Paper presented at the annual meeting of the NCA 94th Annual Convention, TBA, San Diego, CA, Nov 20, 2008 Online <PDF>. 2019-09-18 <http://citation.allacademic.com/meta/p258023_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The National Cancer Institute estimates that there will be more than 1,000,000 new cases of non melanoma skin cancer and nearly 60,000 cases of melanoma cancer resulting in over 10,000 estimated deaths in 2007. The American Cancer Society reports that skin cancer is the most common of all cancers and accounts for about half of all cancers in the United States. Epidemiologic evidence suggests that the ultraviolet rays produced from sun exposure and sunburns throughout life are associated with the increased risk of melanoma and other skin cancers in adulthood. Tragically, of the 1,000,000 plus cases of skin cancer that will be reported each year could be prevented through the increased consciousness about sun safety. The Associated Students at a large southwestern university in association opened a new $12 million, 112,000 square foot aquaplex featuring a 50 meter Olympic lap pool with diving boards, beach style entry recreation pool, 20 person hydrotherapy spa, locker rooms, restrooms, guest services, and storage space, affording an opportunity to engage in a sun safety program at the new facility. This study will examine the effectiveness of the Go Sun Smart health communication campaign, a program used in hundreds of North American Resorts, in the new context of the a large southwestern university Aquaplex. Guests exiting the large southwestern university Aquaplex were asked questions regarding their sun safety behaviors in order to ascertain the hypothesis that exposure to sun safety messages at the large southwestern university Aqauplex will increase awareness, increase sun safety behaviors, and decrease reported sun burning. Exposure did increase awareness, however sun safety behaviors and reported sun burning was not supported by the data.

2006 - International Communication Association Pages: 38 pages || Words: 9850 words || 
Info
4. Andersen, Peter., Buller, David., Jenifer, Voeks., Walkosz, Barbara., Scott, Michael., Cutter, Gary. and Dignan, Mark. "Testing the Long Term Effects of the Go Sun Smart Worksite Sun Protection Program: A Group-Randomized Experimental Study" Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Online <PDF>. 2019-09-18 <http://citation.allacademic.com/meta/p74618_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examined the long-term effects of the Go Sun Smart campaign, a large-scale health communication intervention designed to promote sun safety to employees at 26 ski areas in western North America. Employees were enrolled in a pair-matched group-randomized pretest-posttest controlled design with two follow-up surveys. Half of the ski areas were randomly assigned to implement Go Sun Smart in the winter. This paper reports analyses of responses from 1,463 employees who completed the second follow-up survey at the end of the following summer (69% of those who completed the first posttest). Go Sun Smart continued to have positive effects on employees who worked at intervention ski areas into the summer. Employees exposed to Go Sun Smart reported less sunburning, engaged in more sun safety behaviors, were more aware of the program, and had more discussions of sun safety at home than employees at matched control group resorts. The long-term effects of Go Sun Smart support recommending that sun protection programs be implemented at workplaces, but such programs should be implemented with high fidelity to achieve maximum benefits. Despite limitations due to non-response, geography, measurement, and ethnicity, the hierarchical clustered design improved the internal validity and generalizability of the findings.

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