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2013 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 8032 words || 
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1. Li, Zongchao. and Li, Cong. "Tweet or “Re-Tweet”? An Experiment of Message Type and Interactivity on Twitter" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 Online <APPLICATION/PDF>. 2019-06-15 <http://citation.allacademic.com/meta/p670784_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: More corporations are recognizing the importance of social media for public relations. However, what communication strategy they should implement on social media remains somewhat unclear in the literature. This study examined the effects of message type and interactivity on a corporate Twitter account. Two types of messages, communal-relationship oriented tweets focusing on consumer relations, and exchange-relationship oriented tweets focusing on sales and product promotion, were tested with either a high or low level of interactivity in a 2 × 2 between-subjects experiment (N = 84). Results indicate that communal messages generated more favorable relationship outcomes such as trust and control mutuality than exchange messages. It was also found that message interactivity positively influenced attitude toward the company, perceived company credibility, and commitment. Implications from both theoretical and practical standpoints are discussed.

2017 - AEJMC Pages: unavailable || Words: 9618 words || 
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2. CHATTOPADHYAY, DHIMAN. "Gatecrashing: Exploring how Indian journalists tweet breaking news and what type of tweets attract followers" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL, Aug 09, 2017 Online <PDF>. 2019-06-15 <http://citation.allacademic.com/meta/p1282551_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines how Indian journalists tweet when they share breaking news on Twitter, and what type of tweets lead to greater follower engagement. Specifically it focuses on a sensational breaking story to examine journalistic gatekeeping practices on social media: What type tweets were preferred by the journalists to disseminate breaking news? What type of tweets received most follower engagement? And finally, how did the nature of follower comments inform scholarly understanding of news consumption practices on social media platforms? Findings indicate journalists mostly Tweeted personal opinion, and this type of tweet also received most follower engagement through ‘likes’ and comments. Further, contrary to selective exposure theory, people engaged more with tweets when its contents did not agree with their pre-existing beliefs. Practical and theoretical implications are discussed.

2018 - ICA's 68th Annual Conference Pages: unavailable || Words: unavailable || 
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3. Davis, Dorian. and Sinnreich, Aram. "Tweet the Press: Fake News as a Reputation-Management Device in President Trump's Tweets" Paper presented at the annual meeting of the ICA's 68th Annual Conference, Hilton Prague, Prague, Czech Republic, May 22, 2018 Online <APPLICATION/PDF>. 2019-06-15 <http://citation.allacademic.com/meta/p1363377_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This chapter, which has been submitted for an edited collection on the implications of Donald Trump’s rhetoric on Twitter, examines Trump’s use of “fake news” as an epithet for unfavorable coverage. Text-mining 1,000 @realDonaldTrump tweets from the president’s first six months in office, it demonstrates that Trump used “fake news” far more often as a reputation-management tactic than he did to call out inaccurate reporting or to convey a legitimate difference between his own news values and those of the mainstream media. The chapter concludes with implications for journalism and for the public sphere.

2017 - Leading Learning for Change - AECT Words: 64 words || 
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4. Menn, Mindy. "To Tweet or Not to Tweet?: Incorporating Twitter Activities into an Asynchronous Course" Paper presented at the annual meeting of the Leading Learning for Change - AECT, Hyatt Regency Jacksonville Riverfront, Jacksonville, Florida, Nov 07, 2017 <Not Available>. 2019-06-15 <http://citation.allacademic.com/meta/p1264215_index.html>
Publication Type: Roundtable
Review Method: Peer Reviewed
Abstract: Intentionally incorporating a social media tool in an online-delivered course simultaneously presents opportunities for interaction and teachable moments regarding digital citizenship in the 21st century. Within this session, the presenter will lead a discussion predicated on the development, implementation, and evaluation of Twitter activities within an asynchronous health informatics course. Ethical issues regarding student participation will serve as a springboard for further discussion.

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