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2010 - Association for Education in Journalism and Mass Communication Pages: unavailable || Words: 7062 words || 
Info
1. McCorkindale, Tina. "Twitter me this, Twitter me that: A quantitative content analysis of the 40 Best Twitter Brands" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Denver Sheraton, Denver, CO, Aug 04, 2010 Online <PDF>. 2019-09-14 <http://citation.allacademic.com/meta/p433935_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In February 2010, Twitter, a microblogging website, had more than 21 million unique visitors, and continues today to be an increasingly important social media tool for public relations. Most public relations research about Twitter has focused on case studies—few quantitative analyses have been conducted. Therefore, the purpose of this paper was to conduct a content analysis to determine how Mashable’s “40 Best Twitter Brands” were using Twitter, and what makes these the “best” brands. From October 2009 to January 2010, a constructed month of tweets were analyzed to determine an organization’s usage and authenticity/transparency on Twitter. While some organizations only used Twitter to disseminate information or for customer service, other organizations used the microblog to engage with various publics. Results also found organizations who named the individual who tweeted on behalf of the organization engaged in more dialogue with various publics compared to those that did not. The researcher also provided a list of 11 gold standard Twitter accounts, as well as suggestions for future research.

2014 - International Communication Association 64th Annual Conference Pages: unavailable || Words: 7590 words || 
Info
2. Sobel, Meghan., Hester, Joe Bob. and Riffe, Daniel. "Twitter Diplomacy: A Content Analysis of Eight U.S. Embassies’ Twitter Feeds" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, May 21, 2014 Online <APPLICATION/PDF>. 2019-09-14 <http://citation.allacademic.com/meta/p713143_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In recent years, the Twitter feeds of U.S. Embassies have sparked controversies, angering both American political leaders as well as politicians in the local countries. This study examines how U.S. Embassies use Twitter, specifically analyzing whether embassy Twitter use furthers the mission of the U.S. Department of State as well as whether these Twitter feeds can be viewed as a barometer of tensions in varying regions. By examining the tweet output from eight embassies (four on the State Department official “watch list” and four not on the list), this study demonstrates a lack of consistency among Twitter use by embassies and irregularity with regards to furthering the State Department mission. These irregularities pose a threat to U.S. diplomatic efforts, suggesting that there is a strong need for the State Department to implement procedures to ensure use across all embassies is consistent with U.S. diplomatic goals.

2017 - AEJMC Pages: unavailable || Words: 6813 words || 
Info
3. Bane, Kaitlin. "Twitter Building the Agenda: How Journalists Use Twitter as a Source While Reporting" Paper presented at the annual meeting of the AEJMC, Chicago Marriott Downtown Magnificent Mile, Chicago, IL, Aug 09, 2017 Online <APPLICATION/PDF>. 2019-09-14 <http://citation.allacademic.com/meta/p1281882_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: With a U.S. president infamous for tweeting, it is becoming exceedingly important for scholars to study and understand how the medium is influencing news reporting. Using quantitative content analysis this paper examines the use of tweets as quotes in web-only news organizations compared to traditional print organizations. Findings show that while print outlets most often use Twitter to quote official sources and for opinion comments, web-only news organizations use the medium differently.

2017 - ICA's 67th Annual Conference Pages: unavailable || Words: unavailable || 
Info
4. Clark, Carl. "A Question of Organization: How NASA Expedition 45 Astronauts’ Twitter Feeds Compare to the Twitter Feeds of Basketball Stars" Paper presented at the annual meeting of the ICA's 67th Annual Conference, Hilton San Diego Bayfront, San Diego, USA, May 25, 2017 Online <APPLICATION/PDF>. 2019-09-14 <http://citation.allacademic.com/meta/p1230591_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The Mycelium Model of Public Opinion was used and adapted to modern social networking communication systems. Twitter served as the medium for this content analysis of information dissemination from key opinion leaders from the Houston Rockets and NASA. The opinion leaders were two of the Rocket’s starting lineup players in the 2014-15 season, James Harden and Ty Lawson. These opinion leaders were compared to Astronauts Scott Kelly’s and Kejall Lindgren’s Twitter use during their 2015-16 stay in space. Metrics were analyzed in three main categories: (1) reach, (2) frequency of use, and (3) audience engagement. A ratio was used to help account for the popularity differences of sports and space. In addition, all four subjects’ most retweeted tweets and favorite tweets were categorized by ethos, pathos or logos frames. The data upholds the modernized version of the Mycelium Model of Public Opinion.

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