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2016 - ICA's 66th Annual Conference Pages: unavailable || Words: unavailable || 
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1. Trixa, Jessica. and Kneer, Julia. "Developing and Testing the Facebook Usage Questionnaire (FUQ) and the Perceived Facebook Usage Questionnaire (P-FUQ)" Paper presented at the annual meeting of the ICA's 66th Annual Conference, Hilton Fukuoka Sea Hawk, Fukuoka, Japan, Jun 09, 2016 Online <APPLICATION/PDF>. 2019-06-16 <http://citation.allacademic.com/meta/p1108700_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A lot of research has dealt with motivations to use social networking sites (SNS). However, there is little methodological research on how to properly measure active use and how that use is perceived by other users. For our explorative studies, we developed and tested two instruments: (1) The Facebook Usage Questionnaire (FUQ) and the Perceived Facebook Usage Questionnaire (P-FUQ). To test the validity of the instruments, we investigated whether the FUQ is able to detect age and gender differences in Facebook usage and whether the P-FUQ is associated with the perception of credibility, sociability, and narcissism. Our findings suggest that the FUQ captures 3 different dimensions of Facebook usage: social interaction, personal, and professional posting. Age was positively correlated with social interaction and personal posting, whereas gender was only positively related to social interaction. Potential application areas for the instruments and implications for future research are discussed.

2008 - International Communication Association Pages: 40 pages || Words: 9165 words || 
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2. Peng, Taiquan. and Zhu, Jonathan. "Sophistication of Internet Usage: Application of Confirmatory Factor Analysis to the Measurement of Internet Usage" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 22, 2008 Online <APPLICATION/PDF>. 2019-06-16 <http://citation.allacademic.com/meta/p230120_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Abstract: The measurement of Internet usage in communication research and information system research has undergone a process from uni-item measurement to multi-item measurement. Based on the operationalizations of Internet usage in existing empirical studies, the paper proposed a reflective measurement model ‘Sophistication of Internet Usage (SIU)’. With empirical data from a longitudinal random survey conducted in Hong Kong from 2003 to 2005, a uni-dimension measurement model is established with a confirmatory factor analysis approach. Convergent and discriminant validity of the uni-dimension model has also been tested within MTMM paradigm by confirmatory factor analysis. Finally, alpha, beta, and gamma change of Internet users’ sophistication of Internet usage across years, which are operationalized as a test of measurement equivalence across years, are also investigated with a multi-group confirmatory factor analysis approach. The theorectical and methodological significances of the study are also discussed.

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