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2008 - International Communication Association Pages: 42 pages || Words: 9893 words || 
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1. Hu, Yifeng. and Sundar, S. Shyam. "Doctors vs. Laypersons on Blogs vs. Bulletin Boards vs. Websites vs. Homepages: The Effects of Online Health Sources on Credibility and Behavioral Intentions" Paper presented at the annual meeting of the International Communication Association, TBA, Montreal, Quebec, Canada, May 21, 2008 Online <APPLICATION/PDF>. 2019-06-27 <http://citation.allacademic.com/meta/p233806_index.html>
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Based on a typology of online communication sources, this research examines the influences of original and selecting sources on perceived credibility of—and behavioral intentions toward—health information. A large 2 × 2 × 5 full factorial online experiment revealed that respondents (N = 555) were more likely to take action based on the information sourced from a website than from a blog or a homepage. The effect was mediated by perceived level of gatekeeping and perceived information completeness. A two-way interaction between original and selecting sources was mediated by perceived appropriateness of source placement such that information on a website was perceived as more credible if attributed to a doctor than to a layperson while information on a homepage was perceived as slightly more credible if attributed to a layperson. This interaction differed as a function of message. Practical implications for online health planners, physicians, users and policy makers are discussed.

2008 - American Association of Colleges for Teacher Education Pages: 4 pages || Words: 1814 words || 
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2. Lang, William. and Wilkerson, Judy. "Accuracy vs. Validity, Consistency vs. Reliability, and Fairness vs. Absence of Bias: Call for Quality" Paper presented at the annual meeting of the American Association of Colleges for Teacher Education, Hilton New Orleans Riverside, New Orleans, LA, Feb 07, 2008 Online <PDF>. 2019-06-27 <http://citation.allacademic.com/meta/p207404_index.html>
Publication Type: Individual Paper
Abstract: This paper examines terms from NCATE Standard 2, using scholarly work as a basis for explaining the terms and providing examples to seek evidence with statistical or non-statistical methodologies.

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